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Crushing it with a 30% reply rate

How Vlad found a narrow niche and focused on bringing value first.
33
Emails sent
30%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>{{firstName}}<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>{{signature}}<fancy>

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>David<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>Vlad<fancy>

Vladyslav Zdravchev, CEO at AMgrade digital agency, did a pretty clever work by registering into Launch DXB partner program and gaining access to their database of active startups. From that point on, he just leveraged it to reach out to his target audience.

33
emails sent 🤔
86%
open rate 🙂
30%
reply rate 😁
2

Step two email

Variables
Example

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>{{firstName}}<fancy>

Hope you are well!

I wanted to check if you had a chance to review my previous email?

Also please have a look at our blog post about steps for MVP development for startups.

I hope you'll find it interesting!

https://amgrade.com/a-guide-to-creating-your-startup-business/

Best regards,

<fancy>{{signature}}<fancy>

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>David<fancy>

Hope you are well!

I wanted to check if you had a chance to review my previous email?

Also please have a look at our blog post about steps for MVP development for startups.

I hope you'll find it interesting!

https://amgrade.com/a-guide-to-creating-your-startup-business/

Best regards,

<fancy>Vlad<fancy>

3

Step three email

Variables
Example

Subject: From MVP launch to first active users

Hi <fancy>{{firstName}}<fancy>

Hope you are well!

I have another interesting topic for you :)

https://amgrade.com/from-mvp-launch-to-first-active-users-whats-next/

Best regards,

<fancy>{{signature}}<fancy>

Subject: From MVP launch to first active users

Hi <fancy>David<fancy>

Hope you are well!

I have another interesting topic for you :)

https://amgrade.com/from-mvp-launch-to-first-active-users-whats-next/

Best regards,

<fancy>Vlad<fancy>

4

Step four email

1

Step one email

Variables
Example
Results

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>{{firstName}}<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>{{signature}}<fancy>

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>David<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>Vlad<fancy>

Vladyslav Zdravchev, CEO at AMgrade digital agency, did a pretty clever work by registering into Launch DXB partner program and gaining access to their database of active startups. From that point on, he just leveraged it to reach out to his target audience.

33
emails sent 🤔
86%
open rate 🙂
30%
reply rate 😁
2

Step two email

Variables
Example

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>{{firstName}}<fancy>

Hope you are well!

I wanted to check if you had a chance to review my previous email?

Also please have a look at our blog post about steps for MVP development for startups.

I hope you'll find it interesting!

https://amgrade.com/a-guide-to-creating-your-startup-business/

Best regards,

<fancy>{{signature}}<fancy>

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>David<fancy>

Hope you are well!

I wanted to check if you had a chance to review my previous email?

Also please have a look at our blog post about steps for MVP development for startups.

I hope you'll find it interesting!

https://amgrade.com/a-guide-to-creating-your-startup-business/

Best regards,

<fancy>Vlad<fancy>

3

Step three email

Variables
Example

Subject: From MVP launch to first active users

Hi <fancy>{{firstName}}<fancy>

Hope you are well!

I have another interesting topic for you :)

https://amgrade.com/from-mvp-launch-to-first-active-users-whats-next/

Best regards,

<fancy>{{signature}}<fancy>

Subject: From MVP launch to first active users

Hi <fancy>David<fancy>

Hope you are well!

I have another interesting topic for you :)

https://amgrade.com/from-mvp-launch-to-first-active-users-whats-next/

Best regards,

<fancy>Vlad<fancy>

4

Step four email

Variables
Example
Results

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>{{firstName}}<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>{{signature}}<fancy>

Subject: I've seen your Start-up profile on Launch DXB

Hi <fancy>David<fancy>

My name is Vlad, I'm CEO at <fancy>AMgrade<fancy>

I've seen your profile on the LaunchDBX platform and decided to reach out as we are a part of the LaunchDBX community too. I thought that we can be useful for you as we work with startups, providing them full-cycle digital services.
(consulting, development, design).

More info about us you can find here.

If it sounds like a fit for you, feel free to book a time slot for a call or drop me line.

All the best,

<fancy>Vlad<fancy>

Vladyslav Zdravchev, CEO at AMgrade digital agency, did a pretty clever work by registering into Launch DXB partner program and gaining access to their database of active startups. From that point on, he just leveraged it to reach out to his target audience.

33
emails sent 🤔
86%
open rate 🙂
30%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Don't have leads? Go to the source.‍

Finding leads and getting their contact details is not an easy job. Sometimes though, you can outsmart this process. Vlad's clever move was in joining a relevant startup network first. In other words, he joined a program that can serve as a source of leads.

Plus, belonging to the same program as your leads facilitates easier relationship building as you're able to connect on a common interest.

Being first to bring value pays off.

If a prospect didn't reply to Vlad's first email, it would mean that they are not fully convinced yet. Precisely why, in that case, Vlad decides to send three more follow-ups. The first two brought in a nice 61% click rate as he included valuable content within the emails.

From that point on, they are not only members of the same program, but the prospects are also receiving relevant and valuable content from Vlad.

What can we learn from this campaign?

  • More often than not, your target leads are gathered together at a one convenient place
  • Whoever brings value to the other person first, has the leverage

Vladyslav Zdravchev, CEO at AMgrade digital agency, did a pretty clever work by registering into Launch DXB partner program and gaining access to their database of active startups. From that point on, he just leveraged it to reach out to his target audience.

You're one cold email away 💪

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