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Promote your software

Succeeding by sending relevant content to their target audience. 🔥 Translated from Estonian 🇪🇪
368
Emails sent
32%
Reply rate
1

Step one email

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>{{companyName}}<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>{{companyName}}<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>{{CompanyExample}}<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>TOT company<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>TOT company<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>FelixToolsCompany<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Andreas from Adact did a great job with preparing case studies and reaching out to a relevant audience!

368
emails sent 🤔
75%
open rate 🙂
32%
reply rate 😁
2

Step two email

Hello again!

I sent you an email last week, but haven't received a response yet. Since I don't know who is responsible for your marketing, I wrote to a general email.

We were thinking of a campaign for you to help <fancy>{{companyName}}<fancy> get good results. I would love to hear your feedback on this.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>{{CompanyExample}}<fancy>: that was played 8271 times in 9 days.

Would you find 20 minutes to make a video call with us next week?

Hello again!

I sent you an email last week, but haven't received a response yet. Since I don't know who is responsible for your marketing, I wrote to a general email.

We were thinking of a campaign for you to help <fancy>TOT Company<fancy> get good results. I would love to hear your feedback on this.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>FelixToolsCompany<fancy>: that was played 8271 times in 9 days.

Would you find 20 minutes to make a video call with us next week?

3

Step three email

4

Step four email

1

Step one email

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>{{companyName}}<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>{{companyName}}<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>{{CompanyExample}}<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>TOT company<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>TOT company<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>FelixToolsCompany<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Andreas from Adact did a great job with preparing case studies and reaching out to a relevant audience!

368
emails sent 🤔
75%
open rate 🙂
32%
reply rate 😁
2

Step two email

Hello again!

I sent you an email last week, but haven't received a response yet. Since I don't know who is responsible for your marketing, I wrote to a general email.

We were thinking of a campaign for you to help <fancy>{{companyName}}<fancy> get good results. I would love to hear your feedback on this.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>{{CompanyExample}}<fancy>: that was played 8271 times in 9 days.

Would you find 20 minutes to make a video call with us next week?

Hello again!

I sent you an email last week, but haven't received a response yet. Since I don't know who is responsible for your marketing, I wrote to a general email.

We were thinking of a campaign for you to help <fancy>TOT Company<fancy> get good results. I would love to hear your feedback on this.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>FelixToolsCompany<fancy>: that was played 8271 times in 9 days.

Would you find 20 minutes to make a video call with us next week?

3

Step three email

4

Step four email

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>{{companyName}}<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>{{companyName}}<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>{{CompanyExample}}<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Greetings!

Since I don't know who is responsible for your marketing, I'm reaching out a general email.

I had a few ideas for your marketing activities during this difficult time, which would yield good results for <fancy>TOT company<fancy>. I would love to hear your feedback on this.

I noticed that <fancy>TOT company<fancy> has not yet used played online marketing campaigns to engage and better remember potential customers.

We have created the Adact.me platform, which can be used to create highly effective played online marketing campaigns to engage customers in a special way, regardless of their location, to collect their contact information and remember them. Example of a game we made for <fancy>FelixToolsCompany<fancy>: that was played 8271 times in 9 days.

We just ran the Occole campaign, reaching high profiles on social media, and collected 9072 emails for them. We have one game idea we would like to show you and hear what you think and whether it could be of use to you.

Could you find 20 minutes to make a video call with us next week?

Andreas from Adact did a great job with preparing case studies and reaching out to a relevant audience!

368
emails sent 🤔
75%
open rate 🙂
32%
reply rate 😁

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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Prepare relevant content for your audience

When you're targeting a specific buyer persona you can use inbound + outbound tactics together.

Create a dedicated use case that will be super relevant to your audience. It's much better to lead people to the page about their specific "pains" and not just general things. This is what Andreas did and it worked really well. 👌

Share numbers

If you want to catch peoples' attention - share the most valuable and intriguing part - numbers. Everyone will be super excited to talk to you if you share numbers that their competitors or other players on the market got.

This is what catches attention for sure.

Andreas from Adact did a great job with preparing case studies and reaching out to a relevant audience!

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