Getting feedback from users

How to get close to your users and hear what they think about you.

The challenge

Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.

cold email hub by lemlist

Why it worked?

1. Perfect targeting

If you want to build a strong referral network, start with defining and segmenting your active users first.

2. Simple, but about her users

Try to be sharp and straightforward, no matter who your target is. More importantly, it's not an email about your product and the feedback you need. It's about why their voice is important and what's in it for them. Plus, your brand plays a HUGE role here.

3. Always follow-up

We said this before, we're gonna say it again. Always follow up with your audience, it's proven to bring more replies.


"I didn't expect to land THAT many meetings and get SO much feedback!"

emails sent
open rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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