Hanna Bezuhla, Growth Executive & Product Expert at Setapp, wanted to launch a campaign with the objective to generate feedback, land interviews, and see if there's potential for up/cross sales.
1. Perfect targeting
If you want to build a strong referral network, start with defining and segmenting your active users first.
2. Simple, but about her users
Try to be sharp and straightforward, no matter who your target is. More importantly, it's not an email about your product and the feedback you need. It's about why their voice is important and what's in it for them. Plus, your brand plays a HUGE role here.
3. Always follow-up
We said this before, we're gonna say it again. Always follow up with your audience, it's proven to bring more replies.
"I didn't expect to land THAT many meetings and get SO much feedback!"
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.