Building partnerships

The story of how Shubham decided to reach out to potential partners and got a 32% reply rate in the process.

The challenge

Shubham Sood, Partner Manager at, wanted to get in touch with various businesses worldwide with which his company could develop a long-term partnership deal.

Here's how his campaign looked like... 👇

cold email hub by lemlist

Why it worked?

1. Super targeted campaign

What some people don't realize is that 50% of the campaign's success depends on your target audience and how good your research is. Shubham knows this and his focus is on potential Pipedrive partners only.

2. Straightforward approach from the start

Unlike selling, pursuing business partnerships allows you to be a bit more direct. You can notice the immediate push to pass the gatekeeper and get in touch with the decision-maker. In other words, whoever's reading this knows, from the first sentence, to whom they need to forward this email to. ‍

3. Selling the next step

Shubham doesn't talk about partnership details or himself at all. His goal isn't to make a deal that second. He wants to get a reply first and set up a meeting. That's where his focus is and that's one of the key reasons behind a 🔥 reply rate.


"We used lemlist to grab attention and managed to connect with a lot of potential partners at the end. The results were excellent!"

open rate
reply rate
warm leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

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No credit card, no commitment needed.