8 tools that will help you automate email personalization

Email personalization is the key to getting more replies from your prospects. If your email isn't personalized → it won't catch your prospect's attention → you won't have meetings booked → and you won't be able to grow your business.

But researching your prospects' pain points and crafting unique emails takes hours of manual work..

So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?

In this article, get a suite of 8 tools that will save you hours of work, help your emails stand out, and boost your reply rates!

8 tools that will help you send hyper-personalized cold emails

#1 Build your hyper-targeted lead lists in seconds with Clay

→ What's in it for you:

• automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
  
• add your hyper-targeted leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 mins

→ Free trial ✅

→ Paid plans:

• Basic ($349/month)
• Explorer ($599/month)
• Pro ($800/month)
• Enterprise (custom pricing)

#2 Get qualified LinkedIn leads thanks to Taplio

→ What's in it for you:

• access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
  
• add people who engaged with your content to your lemlist campaigns within seconds
  
• create a LinkedIn CRM system to engage with specific replies and boost your reply chances

→ Free trial ✅

→ Paid plans:

• Starter ($39/month)
• Standard ($55/month)
• Pro ($71/month)

#3 Personalize email content at scale with lemlist

→ What's in it for you:

• use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).

• use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails

• use video variables & custom thumbnails to give value to your prospects on a more personal level

• use website variables where you can embed your Calendly to push prospects to take action

→ Free trial ✅

→ Paid plans:

• Email outreach ($59 seat/month)
• Sales engagement ($99 seat/month)

#4 Build collaborative buyer journeys with Trumpet

→ What's in it for you:

• you can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster

→ Free trial ✅

→ Paid plans:

• Pro (£29 per user/month)
• Enterprise (custom pricing)

#5 Leverage the power of AI with Lavender

→ What's in it for you:

• create a list of targeted leads based on criteria such as job title, industry, and company size
• you can get personalized intros, news, data, and insights that will help you write custom emails
• you can get AI-powered suggestions on how to optimize your emails for more replies

→ Free trial ✅

→ Paid plans:

• Basic ($0/month)
• Individual Pro ($29/month)
• Teams ($49/month/user)

#6 Target hiring companies with Lonescale

→ What's in it for you:

• get leads from the companies that are hiring so you can use that milestone to personalize your emails
• filter job offers by keywords and expressions so you can find companies with pain points you can help them solve

→ Free trial ✅

→ Paid plans:

• Basic ($49/month)
• Enterprise (custom pricing)

#7 Get CRM data directly to LinkedIn with Surfe (ex-leadjet)

→ What's in it for you:

• access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
• Sync multichannel conversations without manual efforts

→ Free trial ✅

→ Paid plans:

• Basic ($23/month/user)
• Professional ($29/month/user)
• Business ($59/month/user)

#8 Adjust your emails to your lead's personality with Humantic.ai

→ What's in it for you:

• get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.

→ Free trial ✅

→ Paid plans:

• Starter ($16/month)
• Pro ($24/month)
• Expert ($40/month)

The key takeaways

Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:

→ prospects are more likely to engage with emails that address their challenges and are relevant to their needs
→ you're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily
→ you can stand out from other generic emails and catch your prospects' attention quicker

… which helps you book more meetings and grow your business! 🚀

P.S. Check out this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.