8 tools that will help you automate email personalization

April 27, 2023
X
min.

Email personalization is the key to getting more replies from your prospects. If your email isn't personalized → it won't catch your prospect's attention → you won't have meetings booked → and you won't be able to grow your business.

But researching your prospects' pain points and crafting unique emails takes hours of manual work..

So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?

In this article, get a suite of 8 tools that will save you hours of work, help your emails stand out, and boost your reply rates!

8 tools that will help you send hyper-personalized cold emails


#1 Build your hyper-targeted lead lists in seconds with Clay

→ What's in it for you:

  • automatically find your prospects' information from 50+ different data sources in seconds - for example, their job title, company size, and industry, which can help tailor your email content to their specific interests and needs
  • add your hyper-targeted leads directly to a sales automation tool like lemlist, and send outbound campaigns in less than 5 mins
build hyper-targeted lead lists in seconds with clay

→ Free trial ✅

→ Paid plans:

  • Basic ($349/month)
  • Explorer ($599/month)
  • Pro ($800/month)
  • Enterprise (custom pricing)

#2 Get qualified LinkedIn leads thanks to Taplio

→ What's in it for you:

  • access detailed analytics to see the content where your target audience engaged the most and use it as personalized icebreakers
  • add people who engaged with your content to your lemlist campaigns within seconds
  • create a LinkedIn CRM system to engage with specific replies and boost your reply chances
taplio application

→ Free trial ✅

→ Paid plans:

  • Starter ($39/month)
  • Standard ($55/month)
  • Pro ($71/month)

#3 Personalize email content at scale with lemlist

→ What's in it for you:

  • use text variables to automatically personalize any part of your message, grab leads' attention, and build trust (e.g., intro line, pitch, CTA).
https://blog.lemlist.com/content/images/2023/04/643180c9b03b848314d648f7_img-6-1.png
  • use image variables with leads' names, logos, website screenshots, etc., to stand out from competitors' emails
https://blog.lemlist.com/content/images/2023/04/6431815901d447955b509ca4_img-7-1.png
  • use video variables & custom thumbnails to give value to your prospects on a more personal level
https://blog.lemlist.com/content/images/2023/04/643181e83030fdb9bebc274b_img-8-1.png
  • use website variables where you can embed your Calendly to push prospects to take action
https://blog.lemlist.com/content/images/2023/04/64318302b03b848286d68795_img-10-1.png

Free trial

Paid plans:

  • Email outreach ($59 seat/month)
  • Sales engagement ($99 seat/month)

#4 Build collaborative buyer journeys with Trumpet

→ What's in it for you:

  • you can create micro-sites in under 30 seconds and offer a unique experience to your prospects that converts them faster

→ Free trial ✅

→ Paid plans:

  • Pro (£29 per user/month)
  • Enterprise (custom pricing)

#5 Leverage the power of AI with Lavender

→ What's in it for you:

  • create a list of targeted leads based on criteria such as job title, industry, and company size
  • you can get personalized intros, news, data, and insights that will help you write custom emails
  • you can get AI-powered suggestions on how to optimize your emails for more replies
lavender app

→ Free trial ✅

→ Paid plans:

  • Basic ($0/month)
  • Individual Pro ($29/month)
  • Teams ($49/month/user)

#6 Target hiring companies with Lonescale

→ What's in it for you:

  • get leads from the companies that are hiring so you can use that milestone to personalize your emails
  • filter job offers by keywords and expressions so you can find companies with pain points you can help them solve
Screenshot 2023-04-26 at 18.07.55.png

→ Free trial ✅

→ Paid plans:

  • Basic ($49/month)
  • Enterprise (custom pricing)

#7 Get CRM data directly to LinkedIn with Surfe (ex-leadjet)

→ What's in it for you:

  • access your CRM fields directly from LinkedIn so you have all the data you need to send personalized messages
  • Sync multichannel conversations without manual efforts

→ Free trial ✅

→ Paid plans:

  • Basic ($23/month/user)
  • Professional ($29/month/user)
  • Business ($59/month/user)

#8 Adjust your emails to your lead's personality with Humantic.ai

→ What's in it for you:

  • get insights about your prospect's personality so you can write messages that target their pain points and boost your reply chances - for example, whether they are critics, prefer working alone, etc.
PersonalityProfileV4-01.jpeg

→ Free trial ✅

→ Paid plans:

  • Starter ($16/month)
  • Pro ($24/month)
  • Expert ($40/month)

The key takeaways

Here are the top 3 reasons why you should send hyper-personalized emails with the help of 8 sales automation tools:

→ prospects are more likely to engage with emails that address their challenges and are relevant to their needs
→ you're showing a willingness to go the extra mile in prospects' research which helps you build rapport more easily
→ you can stand out from other generic emails and catch your prospects' attention quicker

… which helps you book more meetings and grow your business! 🚀

P.S. Check out this ultimate 4-step framework that will give you tips on building personalized multichannel campaigns that get 17-30% reply rates! Only 45 mins. 100% value. 100% free.
What you should look at next
cold emailing
How to get e-commerce clients with cold outreach [Cold Email Teardown]
Selling to e-commerce companies has its perks, but it also requires breaking through the insane level of competition. Check out how Bill, CEO of Sales Captain, would target and convert e-commerce clients with one email template!
Lilibeth Acuna
September 28, 2023
cold emailing
How to beat email sending limits (and reach more prospects!)
Email sending limits can slow down your cold outreach - but if you ignore them, you might get flagged as spam. Here’s how to reach more leads without hurting your email deliverability!
Julia Hamilton
September 27, 2023
cold emailing
How to sell web and app development services [Cold Email Teardown]
Outreaching prospects to sell web and app development services without success? Let Mathieu, the Head of Email Marketing at Cactus Marketing, show you his tips and tricks for boosting your reply rates!
Lilibeth Acuna
September 21, 2023
cold emailing
20+ email greeting examples to use in your next cold email
Check out 20+ email greeting examples to help you start the email on the right note and book more meetings.
Julia Hamilton
September 13, 2023
cold emailing
How to personalize your outreach at scale with advanced conditions [2023 guide]
Discover the key to best growth teams’ outreach success - advanced conditions. Get 5 steps on how to add them to your campaign & engage with leads at scale, in a human way.
Mihaela Cicvaric
September 13, 2023
cold emailing
Top 15 multi-channel campaigns with advanced conditions for higher conversions
Scale your outreach with 15 multi-channel campaigns with advanced conditions triggered by your leads' actions. 4X your conversions in a human way.
Mihaela Cicvaric
September 7, 2023

Book your
first meetings
this week!

Accelerate your business growth and start generating revenue with lemlist
Try for free
No card required.
Try for free
No card required.
YES