It's not easy to reach out to someone on LinkedIn. So if you want to do it successfully, we'll share with you 7 LinkedIn connect message templates that we personally used!
I love LinkedIn because it's the only platform where you can reach a 100k audience with $0 ads spend.
You can also generate tons of leads on autopilot and build your personal brand with less stress I'd say.
However, being such a paradise, marketers gladly came to it and then overuse every single LinkedIn tactic that worked before.
This means that you can't just Google "LinkedIn connect message examples" and use them.
Thousands of people already did that for their LinkedIn invitation message. The bottom line - it won't work.
I'm not saying this example is bad and that it won't build some connections. All I'm saying is that it's overused. By using a more creative note to connect on LinkedIn, you can double your results.
That's why today, we'll share the guide on how to connect with people on LinkedIn with proven LinkedIn connection templates.
This article will cover both advice and templates about LinkedIn connect message for sales, marketing, growth, and everyone who'd like to start a LinkedIn strategy.
We'll see:
The aim of a social network being to create relationships and engage with people, we're gonna see how to ask someone to connect on LinkedIn.
Let's draw the whole process and start with the basic parameters. When it's ready to go, we'll go into more into detail with templates and examples.
Let's dig right in.
The first thing that people see when you send a LinkedIn connection request is:
This builds trust. Therefore, focus on optimizing these components. Starting with...
LinkedIn profile photo
How to pick the right LinkedIn profile photo?
Your name and LinkedIn headline
In my case, I added: "I help with Growth 🚀" after my surname to
Headline
First of all, this is not your title. It's your personal description in 120 symbols.
The majority of people think that they need to share just their title and that's it. Here's the problem... we all do that.
Don't believe me? Ok, let's check together. How many "Marketing Managers" do you see?
There are millions of "Marketing Managers" and you rarely see anything unique about most of them.
"Ok, but how to stand out with a LinkedIn headline?"
Add your USP (Unique Selling Proposition) in the headline. Tell everyone what makes you different from other experts in the industry.
Here's the formula you can use:
{Title} at {Company Name} - We help {Target Audience} with {USP}
For example, we all know that there are millions of different digital agencies doing SEO and PPC campaigns to help their clients generate more leads.
So if you only see: "XYZ - Digital Agency"... it doesn't tell you almost anything.
You can dramatically increase your chances to be successful on LinkedIn by optimizing your profile and reaching out to someone on LinkedIn with a better photo, headline, and summary.
If you try to connect with everyone on LinkedIn - you will fail.
Instead, connect with small groups of people that operate in the same environment as you.
Think about people working in your industry, people you met during events, colleagues you've worked with, professionals you admire, influencers you love, etc.
I'll show you a few strategies to find your audience precisely. That will help us when writing LinkedIn connection request messages.
Play with LinkedIn search filters:
As I said before, it's not enough to use a basic search on LinkedIn. You should go beyond that, for example with the boolean search:
Or Sales Navigator search.
Find LinkedIn content makers:
The most active users on LinkedIn are content makers. They're checking inboxes and new connection requests daily.
This is a great tactic to find relevant people to connect with.
Boom!
Now you have a list of people who write about a specific topic.
If you want to scrape these people and filter them by titles or region, just use LinkedIn Search Export (a feature by Phantombuster).
Ok, we've successfully identified with whom we want to connect on LinkedIn. We have a good-looking profile. It's time to send LinkedIn connect messages!
Your message has to be short (limited to 300 characters), so you should choose the words you'll use and your tone.
Plus, some people already have connections in common with you, and some don't so be sure to pick the right approach.
There is no right or wrong way to proceed down this road. Sometimes, sending a simple invite with no message at all can be sufficient to connect with someone.
But if you want to contextualize and maybe start a conversation, then you probably want to add an intro message. Precisely why we're here. 😎
I'm sure you'll have that moment "That's the message I have to send to Bob", when you see these LinkedIn connection request message templates.
Since LinkedIn is for professionals, everyone puts their title, experience, location, the company they work at, and so on.
You can find the perfect audience to connect with by just using this data that's already available.
I've tested dozens of different strategies, but the one that always works for me:
It always gives a 70-75% acceptance rate.
How to connect on LinkedIn based on common interests?
You can also find your target audience by checking what's going on in various communities.
For example, your chances to get a meaningful connection with someone from a LinkedIn group that you're both members of, are way higher.
In my case, it's an 87% acceptance rate.
The same tactic as I showed above, but now with Facebook groups. This is the one we've shown in our LinkedIn lead generation guide.
Results are the same... 70-80% acceptance rate.
If you're doing sales and are using LinkedIn for sales prospecting, keeping updates on your leads and their companies is usually a good idea.
By staying in sync with the news, you can leverage their recent milestones and send your congrats to them.
This is a strategy that our Head of Business Development, Nadja, uses regularly.
It's really working great!
How exactly does LinkedIn lead generation work?
Let's be frank, not everyone is 100% active on LinkedIn.
If you connect with someone who's not active, chances are you won't get a reply back, no matter how good the message is.
And that is a great tip for your lead generation. They've already heard about you before your reach out to them!
One of the best growth hacks I did on LinkedIn is ... to go beyond LinkedIn search.
85-90% of people accepted my LinkedIn requests
We already wrote about this LinkedIn strategy here
In a nutshell, you should find a sentence that will be a highly-personalized for this specific person. We named it the Tiramisu strategy.
It might be a reference to their summary or work experience. For example, "Saw you've reached 100k organic views in 6 months".
And use it as a variable in your connection campaign:
"Hey, big fan of your work.
I've check your last achievement shared on LinkedIn and I was quite impressed!
We have a position at lemlist that you might fit into perfectly. Would you be open to hearing more about it?"
This is a message a lot of you can relate to if you're active on LinkedIn. And there are many great job opportunities available too, as well as top talents looking for their next gig. :)
Sometimes, people won't accept your invitation or answer your message. But you have a second chance!
You could always try another channel to reach out to them. An email follow-up can be a good idea if you have a professional intent.
In any case, it's always better to make it as personal as possible, so personalized images could be a great way to proceed!
For example, this campaign generated around 80 warm leads!
You can easily replicate this for yourself, either with the Phantombuster<>lemlist integration or the lemlist chrome extension.
Making it possible to import leads directly to your campaign from LinkedIn and automate your LinkedIn and cold email outreach 🚀
Now you've seen different examples of LinkedIn connection messages with good conversion rates.
But you understand that there is no magic formula. 🧙♀️ Even the best LinkedIn connection message example can't work for all your requests.
Sometimes, you'll have a crazy creative idea and you'll find THE right message for the right person.
For this last paragraph, we've selected three examples that other people sent to us and that we thought deserved a shout-out.
Sending automated messages that can fit multiple people is solid. However, delivering personalized messages that are genuine is the best.
We can take a simple compliment as an example. The more genuine it is, the easier it is for the person to really connect with it and get the impression that you really meant it.
Here's what Vuk, our Head of Growth, recently received.
If you leverage a common ground or a shared passion with the person you're trying to connect with, it almost always motivates that person to reply to you and start the conversation.
We all know by now that the referral outreach strategy is probably the best one to use on any channel.
In this example, Quentin reached out to Vuk's colleague, Marouane, prior to reaching out to him. By doing so, he increases his chances Vuk will be on the lookout for that message.
In this case, Quentin was working out on a new product and wanted to connect with his potential customers to confirm the product-market fit.
You can see Vuk's response. :) It's the power of a good old referral.
The final example of a LinkedIn connect message combines good timing with a straightforward message.
Frank reached out to Vuk after watching a webinar he did a few months ago.
Reaching out at the perfect time, no matter who is another great way not only to connect with people but to start chatting too.
In this example, Frank and Vuk started exchanging ideas about email deliverability.
Now you're ready to go with your perfect LinkedIn connect message, on the road to success 🚀
Keep in mind that the best messages are personalized ones, made from our authentic experience.
And don't forget to A/B test when you hesitate, your audience will help you understand what works the best.
If you want to know more, you can check our LinkedIn prospecting guide or learn how to do LinkedIn lead generation
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