Accelerating lead gen with unique cold emails

How WebProtect managed to generate and meet more high-quality leads.

The challenge

Having opted for email outreach as their channel, WebProtect wanted to see if this could increase leads for their product.

The solution was this awesome cold email... 👇

Why it worked?

First of all, WebProtect keeps things personal from the very first thing prospects see -and that's the subject line. With almost everyone opening the email, first task is executed brilliantly.

But that didn't stop their team from further personalizing their cold email. To fully capture prospects' attention, WebProtect used a simple {{Personalization}} tag and wrote a unique sentence for every prospect in the list. They added three more tags below as hooks that led many leads to book a meeting.

With four custom tags in total, WebProtect maintained a high level of personalization. Plus, keeping the email list narrow helped them accomplish everything at scale.


"We're really happy with the campaign's outcome. The secret was in keeping our list highly-targeted and making every email unique."

open rate
reply rate
qualified leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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