Why It Works
This campaign effectively leverages the hiring needs of companies to offer a valuable service, making it highly relevant and timely. The initial email grabs attention by presenting a promising candidate profile, directly addressing the company's immediate need for a BDR manager. This approach not only showcases the sender's understanding of the company's requirements but also positions them as a valuable resource in the recruitment process. The follow-up emails and LinkedIn steps maintain engagement by providing additional information and seeking feedback, which encourages a dialogue. The final call step offers a more personalized interaction, allowing for a deeper discussion about the role and how the sender can assist further.
Learning from this Campaign
Key learnings include the importance of aligning your message with the recipient's current needs and goals. Providing immediate value, such as a candidate profile for a role they are trying to fill, can significantly increase the chances of engagement. The campaign also demonstrates the effectiveness of using a multi-channel approach (email, LinkedIn, and calls) to build a relationship and move the conversation forward.
When to Use It
This strategy is particularly effective for recruitment agencies, HR consultants, or any B2B service providers who can assist with hiring processes. It's best used when targeting companies actively seeking new hires, as indicated by job postings or other public hiring announcements.
Who Can Use It
Recruitment professionals, HR consultants, and headhunters can use this approach to offer their services to companies in the process of expanding their teams. It's also suitable for B2B service providers who have a solution that can aid in the recruitment or onboarding process, such as HR software companies or professional networking platforms.
Head of Product, Design & Ops @lemlist