Sales

Selling audio services to podcasts

How Anthony is attracting leads with a campaign showing the difference between high and low-quality audio.
487
Emails sent
57%
Open rate
30%
Reply rate
1

Step one email

Subject: Hi <fancy>{{firstName}}<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @{{Handle}} on #ASMR the other day and wanted to share this 1-minute comparison video. I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Subject: Hi <fancy>Lucy<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @lucy_lu on #ASMR the other day and wanted to share this 1-minute comparison video I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Anthony Ge is an audio engineer who uses personalized cold emails to sign clients and improve their podcast audio quality.

487
emails sent 🤔
57%
open rate 🙂
30%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: Hi <fancy>{{firstName}}<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @{{Handle}} on #ASMR the other day and wanted to share this 1-minute comparison video. I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Subject: Hi <fancy>Lucy<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @lucy_lu on #ASMR the other day and wanted to share this 1-minute comparison video I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Anthony Ge is an audio engineer who uses personalized cold emails to sign clients and improve their podcast audio quality.

487
emails sent 🤔
57%
open rate 🙂
30%
reply rate 😁
2

Step two email

3

Step three email

Subject: Hi <fancy>{{firstName}}<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @{{Handle}} on #ASMR the other day and wanted to share this 1-minute comparison video. I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Subject: Hi <fancy>Lucy<fancy>, here's how ASMR content SHOULD sound

Hey <fancy>{{firstName}}<fancy>,

So I found your IG @lucy_lu on #ASMR the other day and wanted to share this 1-minute comparison video I made demonstrating how I (an audio engineer) get the most tingles out of a recording.

l also want to share my knowledge with content creators so if you have any questions about recording ASMR content just reply to this email.

I'm super keen to help you out, so I'm going to follow up in 3 days. I respect if you wouldn't like me to follow up, here’s an unsubscribe button. Just to clarify, I've not added you to any newsletters or weekly communications.

Anthony Ge is an audio engineer who uses personalized cold emails to sign clients and improve their podcast audio quality.

487
emails sent 🤔
57%
open rate 🙂
30%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Make your subject line and intro count.

Anthony starts his cold email with an eye-catching subject line. Remember, the objective of your subject line is to sparkle the imagination, but to also be sharp and short enough to be visible on various devices. Finally, you want to avoid clickbait and similar shenanigans. A subject line needs to be connected with the email content and serve as a hook to boost the open rate, and not deceive people.

The intro is also written in a cool way to build a connection and to start talking about something important to both prospects and Anthony.

Preach what you teach.

The number one priority of any podcast out there is to make the audio sound crisp and smooth. Goes without saying that, as an audio engineer, Anthony is well aware of that fact.

The video linked in the email represents the cherry on the top. It demonstrates Anthony's skill and it shows his prospects how their audio can sound if they partner up with him. Job well done!

What can we learn from Julia's cold email sequence?

  • Take good care of your subject line and optimize it for both desktop and mobile
  • Make sure to add results to your email as your words don't count without them

Anthony Ge is an audio engineer who uses personalized cold emails to sign clients and improve their podcast audio quality.

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