Why it works

This campaign is effective because it offers a win-win situation for both parties. Entrepreneurs get a platform to share their experiences and tips, gaining exposure and backlinks for their own sites. The straightforward approach, coupled with the endorsement from a known contact, adds credibility and encourages a positive response. The follow-up email serves as a gentle nudge, reminding the prospect of the opportunity and its benefits.

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Learning about this campaign

This email sequence is designed for engaging entrepreneurs and small business owners for interviews. It's particularly useful for platforms or communities that aim to provide valuable content to their audience. The campaign leverages recommendations to build trust and offers a free, beneficial opportunity to the prospect.

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When to use it

Use this campaign when you're looking to feature entrepreneurs or small business owners in an interview series. It's ideal for initial outreach, especially when you have a recommendation from a mutual contact. The campaign aims to convert prospects into participants for your content series.

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Who can use it

This campaign is suitable for content creators, community managers, or marketing professionals who aim to produce valuable content for an audience of solopreneurs and small business owners. It's designed to build a roster of willing participants for interviews, offering them value in the form of exposure and backlinks.