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Sales

Building relationships

How Audrey used an image from Suits and a longer email to connect with prospects. Translated from πŸ‡«πŸ‡·
450
Emails sent
72%
Open rate
30%
Reply rate
1

Step one email

Subject: <fancy>{{companyName}}<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>{{firstName}}<fancy>,

I was on your Linkedin profile <fancy>{{firstName}}<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>{{signature}}<fancy>

Subject: <fancy>Spemo<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>John<fancy>,

I was on your Linkedin profile <fancy>John<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>Audrey<fancy>

Audrey Devedeux, Space Manager at Wereso, wanted to raise interest in a co-working space in Marseille, in these tough times.

450
emails sent πŸ€”
72%
open rate πŸ™‚
30%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: <fancy>{{companyName}}<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>{{firstName}}<fancy>,

I was on your Linkedin profile <fancy>{{firstName}}<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>{{signature}}<fancy>

Subject: <fancy>Spemo<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>John<fancy>,

I was on your Linkedin profile <fancy>John<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>Audrey<fancy>

Audrey Devedeux, Space Manager at Wereso, wanted to raise interest in a co-working space in Marseille, in these tough times.

450
emails sent πŸ€”
72%
open rate πŸ™‚
30%
reply rate 😁
2

Step two email

3

Step three email

Subject: <fancy>{{companyName}}<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>{{firstName}}<fancy>,

I was on your Linkedin profile <fancy>{{firstName}}<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>{{signature}}<fancy>

Subject: <fancy>Spemo<fancy> x Wereso Marseille Chatelet, we prepare for the future despite adversity and with smile πŸ‘

Hello <fancy>John<fancy>,

I was on your Linkedin profile <fancy>John<fancy> and I want to congratulate you on your entrepreneurial adventure.

As a manager of a co-working space Considering what’s with private offices, I aim to identify companies that would need our services after the confinement / economic crisis.

Everything is changing! We see it with our customers, what about your premises?

To date, nothing is I assume already decided for anyone. If there is a need, whatever the time, I will be there for you:

‍

‍

We will offer private offices, coworking spaces, and meeting rooms with all associated services, including offers never seen in Marseille! The goal is to allow everyone to restart as quickly as possible.

‍

‍

To prepare for the restart, can I ask you in two weeks about your real estate needs?

I will offer you coffee (because I'm starting to miss it, especially tea on my end):

‍

‍

Looking forward, and with my sincere concern in this very different period.

<fancy>Audrey<fancy>

Audrey Devedeux, Space Manager at Wereso, wanted to raise interest in a co-working space in Marseille, in these tough times.

450
emails sent πŸ€”
72%
open rate πŸ™‚
30%
reply rate 😁
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BECOMEΒ LEMLISTERΒ OFΒ THEΒ WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Connect in a fun way.

Some people prefer a more formal and serious approach, whereas others like to spice things up with humor and informal style of writing. Both work and both can be used in wonderful ways. In her approach, Audrey focused on the latter just because it comes naturally to her, but also her target audience. Ultimately, that's the most important thing to assess.

There's not a lot of people who haven't heard about Suits, including its main characters Harvey Specter and Mike Ross. Audrey leveraged this to show what kind of a partnership she wants to build and this is really cool.

Empathy, transparency, honesty.

Navigating through 2020 wasn't an easy job. Some industries, like co-working hubs, have taken a major hit and we have yet to grasp all economic consequences. Building relationships and sticking together are things we all need to embrace in our cold emails and every other aspect.

Personalized images like the coffee cup one, emails optimized for replies, and with no links or a heavy sales approach are the pillars that help Audrey stand out and connect. Remember, the goal of email outreach is to get replies, not sell.

What can we learn from this campaign?

  • Your cold email approach will depend on your brand, your audience, and you... but everything works as long as it's used in the right way
  • Don't use difficult times in a soulless way. Instead, connect with people and weigh in on how you can help each other

Audrey Devedeux, Space Manager at Wereso, wanted to raise interest in a co-working space in Marseille, in these tough times.

You're one cold email away πŸ’ͺ

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