MANAGER
DIRECT OUTREACH
FOR MARKETING TEAMS
Cold Email Template for backlinks
56
New contacts reached
63%
Open rate
31%
Reply rate
11
Meetings booked
Why it works
This campaign is effective because it offers a high-value proposition to entrepreneurs: the chance to share their story on a blog with 15,000 unique monthly visitors. The offer is made even more attractive by the promise of backlinks, which can improve SEO and drive traffic to the entrepreneur's own site. The follow-up email adds a sense of urgency and provides additional context, such as the time typically required to answer the interview questions and an example article for reference.
When to use it
Use this campaign when you're looking to feature entrepreneurs on your blog, particularly if your blog has a sizable audience. The campaign is designed to make it as easy as possible for the entrepreneur to say yes, by highlighting the benefits and minimizing the required effort.
Who can use it
This campaign is suitable for blog owners, content creators, or marketing professionals who are looking to feature guest posts or interviews on their platform. It's designed to initiate conversations and build relationships, leading to guest posts and potential long-term collaborations.
Duplicate template
Content Marketing Manager @lemlist
WEBSITE
https://www.lemlist.com