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Link Building

Blogger outreach email

84
Emails sent
92%
Open rate
44%
Reply rate
1

Step one email

Subject line: Quick question about your article on <fancy>{{website}}<fancy> โœ

Hi <fancy>{{firstName}}<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for a <fancy>collaboration<fancy> on <fancy>{{website}}<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>{{collaboration offer}}<fancy>.

For example, <fancy>{{offer details}}<fancy>. In return, Iโ€™m happy to offer you anything from the following:

- <fancy>{{offer2}}<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>{{signature}}<fancy>

Subject line: Quick question about your article on <fancy>G2<fancy> โœ

Hi <fancy>Kevin<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for <fancy>a backlink exchange<fancy> on <fancy>G2's blog<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>a little content collaboration<fancy>.

For example, this relevant page on our recently launched Cold Email Hub (link) can be a great source for your audience. Don't you think? In return, Iโ€™m happy to offer you anything from the following:

- <fancy>100,000 more views on LinkedIn<fancy>

- <fancy>backlink in return<fancy>

- <fancy>feature your cold email template in our hub<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>Daria<fancy>


84
emails sent ๐Ÿค”
92%
open rate ๐Ÿ™‚
44%
reply rate ๐Ÿ˜
2

Step two email

3

Step three email

1

Step one email

Subject line: Quick question about your article on <fancy>{{website}}<fancy> โœ

Hi <fancy>{{firstName}}<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for a <fancy>collaboration<fancy> on <fancy>{{website}}<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>{{collaboration offer}}<fancy>.

For example, <fancy>{{offer details}}<fancy>. In return, Iโ€™m happy to offer you anything from the following:

- <fancy>{{offer2}}<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>{{signature}}<fancy>

Subject line: Quick question about your article on <fancy>G2<fancy> โœ

Hi <fancy>Kevin<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for <fancy>a backlink exchange<fancy> on <fancy>G2's blog<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>a little content collaboration<fancy>.

For example, this relevant page on our recently launched Cold Email Hub (link) can be a great source for your audience. Don't you think? In return, Iโ€™m happy to offer you anything from the following:

- <fancy>100,000 more views on LinkedIn<fancy>

- <fancy>backlink in return<fancy>

- <fancy>feature your cold email template in our hub<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>Daria<fancy>


84
emails sent ๐Ÿค”
92%
open rate ๐Ÿ™‚
44%
reply rate ๐Ÿ˜
2

Step two email

3

Step three email

Subject line: Quick question about your article on <fancy>{{website}}<fancy> โœ

Hi <fancy>{{firstName}}<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for a <fancy>collaboration<fancy> on <fancy>{{website}}<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>{{collaboration offer}}<fancy>.

For example, <fancy>{{offer details}}<fancy>. In return, Iโ€™m happy to offer you anything from the following:

- <fancy>{{offer2}}<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>{{signature}}<fancy>

Subject line: Quick question about your article on <fancy>G2<fancy> โœ

Hi <fancy>Kevin<fancy> ๐Ÿ‘‹ย  - this is Daria, I'm Head of content at lemlist.

Although this is just going to be asking for <fancy>a backlink exchange<fancy> on <fancy>G2's blog<fancy>, Iโ€™m gonna do that with a little twist ;)

Together with my dog, we saw your post and thought to reach-out.

โ€

โ€

I was wondering if you would be interested in <fancy>a little content collaboration<fancy>.

For example, this relevant page on our recently launched Cold Email Hub (link) can be a great source for your audience. Don't you think? In return, Iโ€™m happy to offer you anything from the following:

- <fancy>100,000 more views on LinkedIn<fancy>

- <fancy>backlink in return<fancy>

- <fancy>feature your cold email template in our hub<fancy>

- my eternal gratitude

- picture of happy Lara smiling (I think this is the best option) ๐Ÿ˜…ย 

Cheers and hope we talk soon,

<fancy>Daria<fancy>


84
emails sent ๐Ÿค”
92%
open rate ๐Ÿ™‚
44%
reply rate ๐Ÿ˜
TEST this template for free

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
โ€

BECOMEย LEMLISTERย OFย THEย WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Too cute to resist image

โ€The time when we considered cold emails as something that always should be serious and strict has passed. Today we can decide how our email should look based on our ICP, tone, and goal.โ€

โ€But letโ€™s get back to our template: who on this planet can resist a lovely puppy image? Especially if you jump into that picture and add the prospect's first name along the way... All together it serves as a great attention-grabber and wins the prospect over from the very first sight.

โ€Win-win collaboration offerโ€

Sometimes, collaboration offers arenโ€™t a win-win for both parties. Thatโ€™s why we can't stress enough how important it is to think in advance and figure out what the blogger could consider as a win.ย 

Put yourself in their shoes and think about what can be interesting for them. Include that in your email as it shows professionalism.โ€

What can we learn from Daria's cold email?

  • Be funny if itโ€™s appropriate and build relationships from the very first email
  • Try to make your email emotion-evoking
  • Always offer win-win collaboration


You're one cold email away ๐Ÿ’ช

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