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Sales

Selling your services to startups

How Brandon helped his client by personalizing emails using liquid and spin syntaxes. 🚀
899
Emails sent
22%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: Quick question, <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>{{companyName}}<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZand <fancy>{{companyName}}<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>ABCstartup<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZ and <fancy>ABCstartup<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Brandon from FunnelBoost did a great job with finding audience and text personalization!

899
emails sent 🤔
78%
open rate 🙂
22%
reply rate 😁
2

Step two email

Variables
Example
Subject line: Quick question, <fancy>{{firstName}}<fancy>‍

Hi <fancy>{{firstName}}<fancy>,

Just following on from my message below as there is a good chance it was missed.

I am still hoping to jump on a quick call with you to understand any challenges that <fancy>{{companyName}}<fancy> is facing and to see if CompanyDevelopmentAZ can assist in any way.

Are you free early next week for a quick call?

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

Just following on from my message below as there is a good chance it was missed.

I am still hoping to jump on a quick call with you to understand any challenges that <fancy>ABCstartup<fancy> is facing and to see if CompanyDevelopmentAZ can assist in any way.

Are you free early next week for a quick call?

3

Step three email

Variables
Example
Subject line: Quick question, <fancy>{{firstName}}<fancy>‍

Hi <fancy>{{firstName}}<fancy>,

As I haven't yet heard back from you, I am wondering perhaps I am reaching out to the wrong person.

I wanted to see if there is someone else I should talk to at <fancy>{{companyName}}<fancy>?

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

As I haven't yet heard back from you, I am wondering perhaps I am reaching out to the wrong person.

I wanted to see if there is someone else I should talk to at <fancy>ABCstartup<fancy>?

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: Quick question, <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>{{companyName}}<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZand <fancy>{{companyName}}<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>ABCstartup<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZ and <fancy>ABCstartup<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Brandon from FunnelBoost did a great job with finding audience and text personalization!

899
emails sent 🤔
78%
open rate 🙂
22%
reply rate 😁
2

Step two email

Variables
Example
Subject line: Quick question, <fancy>{{firstName}}<fancy>‍

Hi <fancy>{{firstName}}<fancy>,

Just following on from my message below as there is a good chance it was missed.

I am still hoping to jump on a quick call with you to understand any challenges that <fancy>{{companyName}}<fancy> is facing and to see if CompanyDevelopmentAZ can assist in any way.

Are you free early next week for a quick call?

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

Just following on from my message below as there is a good chance it was missed.

I am still hoping to jump on a quick call with you to understand any challenges that <fancy>ABCstartup<fancy> is facing and to see if CompanyDevelopmentAZ can assist in any way.

Are you free early next week for a quick call?

3

Step three email

Variables
Example
Subject line: Quick question, <fancy>{{firstName}}<fancy>‍

Hi <fancy>{{firstName}}<fancy>,

As I haven't yet heard back from you, I am wondering perhaps I am reaching out to the wrong person.

I wanted to see if there is someone else I should talk to at <fancy>{{companyName}}<fancy>?

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

As I haven't yet heard back from you, I am wondering perhaps I am reaching out to the wrong person.

I wanted to see if there is someone else I should talk to at <fancy>ABCstartup<fancy>?

4

Step four email

Variables
Example
Results
Subject line: Quick question, <fancy>{{firstName}}<fancy>

Hi <fancy>{{firstName}}<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>{{companyName}}<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZand <fancy>{{companyName}}<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Subject line: Quick question, <fancy>Will<fancy>‍

Hi <fancy>Will<fancy>,

I trust this morning is treating you well.

I was exploring <fancy>ABCstartup<fancy> and your profile. I hope this is a good time to connect.

To briefly introduce myself, my name is Brandon and I am the founder here at CompanyDevelopmentAZ. We are technical co-founders with a passion for supporting entrepreneurs like yourselves.

Recently we have created a fully-fledged product for iOS and Android, integrated a CMS and built a web application similar to Airbnb for a few of our clients.

The reason for my contact is because I believe there is great synergy between CompanyDevelopmentAZ and <fancy>ABCstartup<fancy>, so I am hoping you can spare me 10 minutes to chat.

I am available for a quick call on Monday or Tuesday afternoon. If that does not work, tell me what does, and I will make it happen.

Kind regards

Brandon from FunnelBoost did a great job with finding audience and text personalization!

899
emails sent 🤔
78%
open rate 🙂
22%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Find the right audience

Brandon didn't contact every single startup in the world. Brandon focused on the buyer persona for his client - focused on startups who don't have a CTO and helps them with development and strategy. That's why for this campaign he chose startups that match this criteria well.

The fact of the matter is, knowing the precise pain of your prospect makes it a lot easier to tailor the value proposition in the right way.

Text personalization

Whenever we talk about text personalization, we usually mean custom variables, such as {{firstName}} or {{companyName}}.

But Brandon went beyond that and tried to personalize time, dates and value proposition with using both Liquid and Spin Syntaxes. For example, if people got this email in the morning, he'd greet them with "Good morning". Or if the prospect was more qualified for development services, the value proposition would adjust to that.

Here is the video that will help you to leverage the same strategy.

‍

Brandon from FunnelBoost did a great job with finding audience and text personalization!

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