Networking

Getting more intros

How Christian delivered a masterful email to his colleagues asking them to find out whether they can make any intros.
NA
Emails sent
100%
Open rate
85%
Reply rate
1

Step one email

Subject: The magic power of the network of Malters!

Hello <fancy>{{firstName}}<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers!

<fancy>{{signature}}<fancy>

Subject: The magic power of the network of Malters!

Hello <fancy>David<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers,

<fancy>Chris<fancy>

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.

NA
emails sent 🤔
100%
open rate 🙂
85%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: The magic power of the network of Malters!

Hello <fancy>{{firstName}}<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers!

<fancy>{{signature}}<fancy>

Subject: The magic power of the network of Malters!

Hello <fancy>David<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers,

<fancy>Chris<fancy>

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.

NA
emails sent 🤔
100%
open rate 🙂
85%
reply rate 😁
2

Step two email

3

Step three email

Subject: The magic power of the network of Malters!

Hello <fancy>{{firstName}}<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers!

<fancy>{{signature}}<fancy>

Subject: The magic power of the network of Malters!

Hello <fancy>David<fancy>,

Well, I might as well admit it right away: this is clearly an automatic email. You will understand why in a few moments.

I’m looking for new contacts in my accounts and I realized that the Sales Navigator TeamLink feature is a potential acquisition channel. Therefore, could you click on this link (here) and analyze the results in 2 minutes, please? 😊

Then, if you see people that you would be comfortable introducing to me, I count on you to inform me by replying to this email.

Even if the result page on LinkedIn is empty, keep me posted anyway. Because as long as I don't have any news from you, I scheduled my email campaign to send you an email every week, for 5 weeks ^^

Don't worry, it won't be simple follow-up emails. Indeed, since our mission at Malt is to «Transform the Future of Work», each email will contain my personal point of view on a book or an article that I recently read on the "Future of Work".

Cheers,

<fancy>Chris<fancy>

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.

NA
emails sent 🤔
100%
open rate 🙂
85%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Recommendations are the best.

We all know that good intros make sales a lot easier. In fact, they make any objective feel simpler because nothing beats having somebody put in a good word for you.

Christian wanted to bypass all the time-consuming and sometimes expensive steps, so he decided to leverage his internal network.

Leverage what you already have.

Continuing on my last sentence, Christian proved that you don't have to overthink things. If you have 50 colleagues or you have 50 close acquaintances from other companies, what's stopping you in asking them to put you through to somebody who might become a client.

Plus, when you ask somebody to make an intro, that person needs to invest time to identify meaningful connections and get things in motion. Christian saved everybody’s time by preparing a link that shows if you have someone relevant in your network. He used TeamLink which utilizes the power of your entire team's network to help find the best path to a lead. In other words, you can easily see who's the best person to connect with you. This resulted in a great click rate result + the least friction for Christian's colleagues.

Masterful cold email stroke by Mr. C.

What can we learn from this campaign?

  • Use recommendations to boost your reply and conversion rates
  • Reach out to your existing network for recommendations

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.

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