We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Recommendations are the best.

We all know that good intros make sales a lot easier. In fact, they make any objective feel simpler because nothing beats having somebody put in a good word for you.

Christian wanted to bypass all the time-consuming and sometimes expensive steps, so he decided to leverage his internal network.

Leverage what you already have.

Continuing on my last sentence, Christian proved that you don't have to overthink things. If you have 50 colleagues or you have 50 close acquaintances from other companies, what's stopping you in asking them to put you through to somebody who might become a client.

Plus, when you ask somebody to make an intro, that person needs to invest time to identify meaningful connections and get things in motion. Christian saved everybody’s time by preparing a link that shows if you have someone relevant in your network. He used TeamLink which utilizes the power of your entire team's network to help find the best path to a lead. In other words, you can easily see who's the best person to connect with you. This resulted in a great click rate result + the least friction for Christian's colleagues.

Masterful cold email stroke by Mr. C.

What can we learn from this campaign?

• Use recommendations to boost your reply and conversion rates
• Reach out to your existing network for recommendations

Christian Mugisha, Senior Key Account Manager at Malt, aimed to contact all his colleagues and see whether they can put him in touch with meaningful connections on LinkedIn.