We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

We all know that all recruiters are overwhelmed with different emails. Most of them manage more than one vacancy and receive tons of CVs, replies, and rejection emails. On top of it, they deal with lots of interviews and can’t remember everyone. 

So how to stand out and get a job?

The science behind the personalized image

Our answer is to include a personalized image that attracts attention. The image in our email template consists of a few important components. 

There's you in it, the company's logo that updates dynamically and the play button which invites people to click. Together, these components can do wonders for your click rate.

Make that video count

Of course, creating a video is not so easy as creating an image, but you need to remember that it’s your chance to show yourself as a professional and to “sell” your skills.

Try to explain why you're the right person for the job, but also build a meaningful connection with the person who's going to watch the video.