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Event Promotion

Conference announcement email

570
Emails sent
58%
Open rate
24%
Reply rate
1

Step one email

Subject line: Exclusive invite for <fancy>{{firstName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

A huge conference for <fancy>{{jobPosition}}<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>{{companyName}}<fancy>, I was so eager to send you this email.

Specifically, <fancy>{{personalization}}<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.


If you want to know more about the conference, speaker lineup, or the venue, tap here.

Hope to see you there! Coffee is on me,

<fancy>{{signature}}<fancy>

Subject line: Exclusive invite for <fancy>Donna<fancy>

Hey <fancy>Donna<fancy>,

A huge conference for <fancy>HR professionals<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>Donna & Friends<fancy>, I was so eager to send you this email.

Specifically, <fancy>I talked to some people who you approached in the past and who eventually got hired after you interviewed them. They all provided me with the same kind of feedback. Donna is a mind-reader, attentive, emphatic and they say you made them feel appreciated along the process.<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.

If you want to know more about the conference, speaker lineup, or the venue, click here (link).

Hope to see you there! Coffee is on me,

<fancy>Zelie<fancy>


570
emails sent 🤔
58%
open rate 🙂
24%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: Exclusive invite for <fancy>{{firstName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

A huge conference for <fancy>{{jobPosition}}<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>{{companyName}}<fancy>, I was so eager to send you this email.

Specifically, <fancy>{{personalization}}<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.


If you want to know more about the conference, speaker lineup, or the venue, tap here.

Hope to see you there! Coffee is on me,

<fancy>{{signature}}<fancy>

Subject line: Exclusive invite for <fancy>Donna<fancy>

Hey <fancy>Donna<fancy>,

A huge conference for <fancy>HR professionals<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>Donna & Friends<fancy>, I was so eager to send you this email.

Specifically, <fancy>I talked to some people who you approached in the past and who eventually got hired after you interviewed them. They all provided me with the same kind of feedback. Donna is a mind-reader, attentive, emphatic and they say you made them feel appreciated along the process.<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.

If you want to know more about the conference, speaker lineup, or the venue, click here (link).

Hope to see you there! Coffee is on me,

<fancy>Zelie<fancy>


570
emails sent 🤔
58%
open rate 🙂
24%
reply rate 😁
2

Step two email

3

Step three email

Subject line: Exclusive invite for <fancy>{{firstName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

A huge conference for <fancy>{{jobPosition}}<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>{{companyName}}<fancy>, I was so eager to send you this email.

Specifically, <fancy>{{personalization}}<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.


If you want to know more about the conference, speaker lineup, or the venue, tap here.

Hope to see you there! Coffee is on me,

<fancy>{{signature}}<fancy>

Subject line: Exclusive invite for <fancy>Donna<fancy>

Hey <fancy>Donna<fancy>,

A huge conference for <fancy>HR professionals<fancy> is coming. Having looked at your LinkedIn profile and the amazing things you're doing at <fancy>Donna & Friends<fancy>, I was so eager to send you this email.

Specifically, <fancy>I talked to some people who you approached in the past and who eventually got hired after you interviewed them. They all provided me with the same kind of feedback. Donna is a mind-reader, attentive, emphatic and they say you made them feel appreciated along the process.<fancy>.

With that said, I cannot imagine our conference without you there. Hence, a special invitation to you.

If you want to know more about the conference, speaker lineup, or the venue, click here (link).

Hope to see you there! Coffee is on me,

<fancy>Zelie<fancy>


570
emails sent 🤔
58%
open rate 🙂
24%
reply rate 😁
TEST this template for free

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Motivate people to come

Let’s start with the main goal of your email which is to motivate people to attend your event. So you have to not only drive interest, but you also have to “sell” your conference. 

That’s why we insist on the pitch to be personalized for the person you’re inviting. 

Is the conference made for a specific role? Do you have mighty speakers lined up? How can your conference bring value to your prospect’s world? If you nail that, you will nail your sign-up rate too.

Personalized video

People appreciate you going the extra mile for them. Having a personalized video invitation can do wonders for you in that regard.

By using this trick and placing the play button on the image that contains the name of your prospect will drive clicks. If you deliver in terms of video content, you’ll crush it.


You're one cold email away 💪

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