We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Playing on the exclusivity card

‍Depending on the strength of your brand, as well as the popularity and type of events you’re organizing, exclusivity can help you drive more attendees. 

By nature, we like to be treated individually and feel privileged. So instead of just inviting people to come, you can mention that this is an invite-only event and it can be accessed only with this email. 

Give them this special feeling and you will see that the % of people who attended your event will be much better than you expect. 

‍Provide compelling reasons‍

But the exclusive invitation is not the silver bullet and you need your event or webinar to be interesting first and foremost. That's why you should also provide value that people will receive by attending it. 

In this template, we decided to add bullet points with each one transforming into a benefit for the potential attendee. 

Why would they want to join the webinar? What value is it bringing to them? Are they an admirer of your guest? Don’t write generic and broad reasons. Go narrow and customize them for different audience profiles.