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Networking

Funny reminder follow up

36
Emails sent
33%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results
Subject line: **keep the same as the first email

Hi <fancy>{{firstName}}<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

[ADD A FUNNY GIF]

Take care,

<fancy>{{signature}}<fancy>

Subject line: **keep the same as the first email

Hi <fancy>Jackie<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

Take care,

<fancy>Vuk<fancy>


36
emails sent 🤔
67%
open rate 🙂
33%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results
Subject line: **keep the same as the first email

Hi <fancy>{{firstName}}<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

[ADD A FUNNY GIF]

Take care,

<fancy>{{signature}}<fancy>

Subject line: **keep the same as the first email

Hi <fancy>Jackie<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

Take care,

<fancy>Vuk<fancy>


36
emails sent 🤔
67%
open rate 🙂
33%
reply rate 😁
2

Step two email

3

Step three email

4

Step four email

Variables
Example
Results
Subject line: **keep the same as the first email

Hi <fancy>{{firstName}}<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

[ADD A FUNNY GIF]

Take care,

<fancy>{{signature}}<fancy>

Subject line: **keep the same as the first email

Hi <fancy>Jackie<fancy>,

Don't wanna be an annoying bore so I'm sending a quick follow-up and leaving you alone afterward.

That's a promise. 😉

Take care,

<fancy>Vuk<fancy>


36
emails sent 🤔
67%
open rate 🙂
33%
reply rate 😁
Use for free in lemlist
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Use for free in lemlist

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Don't overthink it

Nobody likes to see recycled first emails. It's way too generic, especially if the person already read the first email, but didn't reply. By using a funny GIF and a tiny bit of humor you can positively influence your reply rate and sound more human.

It’s not a magic pill, but believe us - it’s never a bad idea to evoke emotions. They help to build relationships and based on our reply rate for this email that is 33%, we are right ;)


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