Sales

Generate leads by going multichannel

How Guillaume warmed up the audience before hitting a 28% reply rate.
90
Emails sent
85%
Open rate
28%
Reply rate
1

Step one email

Hello <fancy>{{firstName}}<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>{{companyName}}<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Hello <fancy>Sara<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>Microsoft<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Guillaume from D&A ‍did a great job with LinkedIn warm up & video personalization πŸš€

90
emails sent πŸ€”
85%
open rate πŸ™‚
28%
reply rate 😁
2

Step two email

Hello <fancy>{{firstName}}<fancy>,

I hope you are well,

We have produced a short video which testifies to our expertise through feedback from two of our clients, including an innovative startup from Normandy: <fancy>{{startupName}}<fancy> πŸš€

‍

‍

Why not take the opportunity to have a coffee β˜•οΈ to discuss it -> here

Hello <fancy>Sara<fancy>,

I hope you are well,

We have produced a short video which testifies to our expertise through feedback from two of our clients, including an innovative startup from Normandy: <fancy>YouSign<fancy> πŸš€

‍

‍

Why not take the opportunity to have a coffee β˜•οΈ to discuss it -> here

3

Step three email

1

Step one email

Hello <fancy>{{firstName}}<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>{{companyName}}<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Hello <fancy>Sara<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>Microsoft<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Guillaume from D&A ‍did a great job with LinkedIn warm up & video personalization πŸš€

90
emails sent πŸ€”
85%
open rate πŸ™‚
28%
reply rate 😁
2

Step two email

Hello <fancy>{{firstName}}<fancy>,

I hope you are well,

We have produced a short video which testifies to our expertise through feedback from two of our clients, including an innovative startup from Normandy: <fancy>{{startupName}}<fancy> πŸš€

‍

‍

Why not take the opportunity to have a coffee β˜•οΈ to discuss it -> here

Hello <fancy>Sara<fancy>,

I hope you are well,

We have produced a short video which testifies to our expertise through feedback from two of our clients, including an innovative startup from Normandy: <fancy>YouSign<fancy> πŸš€

‍

‍

Why not take the opportunity to have a coffee β˜•οΈ to discuss it -> here

3

Step three email

Hello <fancy>{{firstName}}<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>{{companyName}}<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Hello <fancy>Sara<fancy>,

I am the Associate Director at D&A and also partner of Village by CA in Normandy.

As a partner, we support startups on their growth strategy and work with some of them on their commercial acceleration.
I am interested in knowing more about your activity at <fancy>Microsoft<fancy>. Maybe I could give you some advice and give you an outside perspective.

Looking forward to discussing with you soon,

Guillaume from D&A ‍did a great job with LinkedIn warm up & video personalization πŸš€

90
emails sent πŸ€”
85%
open rate πŸ™‚
28%
reply rate 😁
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BECOMEΒ LEMLISTERΒ OFΒ THEΒ WEEK

Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Warm up your audience on LinkedIn

The best cold email is the one that isn't cold. Sounds weird, right? But if people know you or your company before you reach out, it's going to be 10x easier to get their attention through email.

For example, if your audience is "Head of Marketing or other C-level people", it's not that easy to catch their attention. There are hundreds of salespeople who send them emails regularly. One of the ways to stand out from the crowd is to first engage with people on LinkedIn.

Before sending cold emails out, try to ->Β visit their profile on LinkedIn -> like and comment their posts -> connect with them on LinkedIn. This is what Guillaume did. He connected with leads, visited their profiles and only then has he reached out.

Dynamic landing pages

Text personalization is good, image personalization is better. But dynamic landing pages will probably make the biggest difference in your outreach funnel. πŸ”₯

You can double the number of booked calls with this feature. Narrow your audience down and segment them. These segments should have something in common, for example: "companies who opened new offices in a specific region or raised funds and so on".

Prepare your unique selling proposition that will be super relevant to this niche. Create a short video with this pitch and use Dynamic Landing Pages to personalize the flow and experience. Oh, and free up your calendar because now you'll need to close all those deals coming in. πŸ”₯

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Check out how to do it here.

Guillaume from D&A ‍did a great job with LinkedIn warm up & video personalization πŸš€

You're one cold email away πŸ’ͺ

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