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47 interviews with candidates

How Julia is stepping up the recruitment game with a fun approach that catches attention.
221
Emails sent
40%
Reply rate
Variables
Examples
Results
‍
1

Step one email

Variables
Example
Results

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>{{firstName}}<fancy>, things still going well at <fancy>{{companyName}}<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>Mike<fancy>, things still going well at <fancy>Facebook<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Julia "Wonder Woman" Adler, Senior Sourcer at Wayne Technologies, reached out to potential accountants to see if they'd be interested in a new job opportunity.

221
emails sent 🤔
67%
open rate 🙂
40%
reply rate 😁
2

Step two email

Variables
Example

Subject: Fully Remote Role at Stambaugh Ness

VARIANT A

I'm going to just leave this right here...

‍

‍

Joking aside, I'm following up on my email a couple of days ago re: the Experienced Accountant role.

We've stood the test of time for over 100 years and haven't stopped embracing new technology.

Let me know if this is in-line with your career projections - or at least if you got a chuckle out of the meme. And yes, I went that customized to make sure you knew this was just for you.

Thanks!

VARIANT B

<fancy>{{firstName}}<fancy> - I'm just making sure you haven't been captured by a couple of nefarious looking Australian Shepherds...

‍

‍

Just kidding (those are my dogs though)! Are things going really well at <fancy>{{companyName}}<fancy> or is this not the direction you want to take your career?

Either is fine, just want to make sure we are/aren't in touch for the right reasons in the future.

Thanks!

Subject: Fully Remote Role at Stambaugh Ness

‍VARIANT A

I'm going to just leave this right here...

‍

‍

Joking aside, I'm following up on my email a couple of days ago re: the Experienced Accountant role.

We've stood the test of time for over 100 years and haven't stopped embracing new technology.

Let me know if this is in-line with your career projections - or at least if you got a chuckle out of the meme. And yes, I went that customized to make sure you knew this was just for you.

Thanks!

‍

VARIANT B

<fancy>Mike<fancy> - I'm just making sure you haven't been captured by a couple of nefarious looking Australian Shepherds...

‍

‍

Just kidding (those are my dogs though)! Are things going really well at <fancy>Facebook<fancy> or is this not the direction you want to take your career?

Either is fine, just want to make sure we are/aren't in touch for the right reasons in the future.

Thanks!

3

Step three email

4

Step four email

1

Step one email

Variables
Example
Results

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>{{firstName}}<fancy>, things still going well at <fancy>{{companyName}}<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>Mike<fancy>, things still going well at <fancy>Facebook<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Julia "Wonder Woman" Adler, Senior Sourcer at Wayne Technologies, reached out to potential accountants to see if they'd be interested in a new job opportunity.

221
emails sent 🤔
67%
open rate 🙂
40%
reply rate 😁
2

Step two email

Variables
Example

Subject: Fully Remote Role at Stambaugh Ness

VARIANT A

I'm going to just leave this right here...

‍

‍

Joking aside, I'm following up on my email a couple of days ago re: the Experienced Accountant role.

We've stood the test of time for over 100 years and haven't stopped embracing new technology.

Let me know if this is in-line with your career projections - or at least if you got a chuckle out of the meme. And yes, I went that customized to make sure you knew this was just for you.

Thanks!

VARIANT B

<fancy>{{firstName}}<fancy> - I'm just making sure you haven't been captured by a couple of nefarious looking Australian Shepherds...

‍

‍

Just kidding (those are my dogs though)! Are things going really well at <fancy>{{companyName}}<fancy> or is this not the direction you want to take your career?

Either is fine, just want to make sure we are/aren't in touch for the right reasons in the future.

Thanks!

Subject: Fully Remote Role at Stambaugh Ness

‍VARIANT A

I'm going to just leave this right here...

‍

‍

Joking aside, I'm following up on my email a couple of days ago re: the Experienced Accountant role.

We've stood the test of time for over 100 years and haven't stopped embracing new technology.

Let me know if this is in-line with your career projections - or at least if you got a chuckle out of the meme. And yes, I went that customized to make sure you knew this was just for you.

Thanks!

‍

VARIANT B

<fancy>Mike<fancy> - I'm just making sure you haven't been captured by a couple of nefarious looking Australian Shepherds...

‍

‍

Just kidding (those are my dogs though)! Are things going really well at <fancy>Facebook<fancy> or is this not the direction you want to take your career?

Either is fine, just want to make sure we are/aren't in touch for the right reasons in the future.

Thanks!

3

Step three email

4

Step four email

Variables
Example
Results

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>{{firstName}}<fancy>, things still going well at <fancy>{{companyName}}<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Subject: Fully Remote Role at Stambaugh Ness

Hey <fancy>Mike<fancy>, things still going well at <fancy>Facebook<fancy>? Hope you're as safe and healthy as can be - crazy 2020 so far.

TLDR - we are looking for a forward-thinking accounting mind to join us fully remote as an Experienced Accountant. This person would join either our growing AEC (Architecture, Engineer, Construction) division, or our Manufacturing & Distribution division.

I would love to have a chat considering your work with AEC related industries.

We have a strong focus on empowering our people to spend their careers playing to their greatest strengths, while providing them flexibility and growth. Our environment is very warm and graciousness-centric - our CEO walks around just in a casual t-shirt!

Also, check out our Glassdoor Reviews - 4.2 stars!

Is this something you would be interested in having a quick chat about?

Thanks,

Julia "Wonder Woman" Adler, Senior Sourcer at Wayne Technologies, reached out to potential accountants to see if they'd be interested in a new job opportunity.

221
emails sent 🤔
67%
open rate 🙂
40%
reply rate 😁
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BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Lead qualification prior to sending.

While talking to Julia and her team, we realized she vetted each of the 221 people she contacted. In other words, she qualified each candidate using her own indicators to determine who would be the people most likely to be interested in such an opportunity.

How can somebody qualify leads before ever talking to them?

You have to identify a "common pattern", based on your research and experience, that would allow you to segment prospects who are most likely to respond. For example, if you're looking to hire somebody, you can look for things like "current job/availability", "relevant work experience", "company's track record so far", and candidate's content on social media. Assign ranking criteria to each and assess who qualifies most.

Quality research leads to quality results, and Julia's campaign is no exception.

Copywriting aligned with their brand

When hiring, selling, or whatever your objective ultimately is, it's vastly important for us to be speaking the way we and our brand speaks. Julia isn't a robot, nor is her company. With that in mind, she opted for a very friendly and fun style of writing to bring her brand closer to candidates. Using sentences like "our CEO walks around just in a casual t-shirt!" or the photo of her dogs makes her cold email sound warm and human. And, at a same time, it differentiates Julia from the rest of the sourcers.

What can we learn from Julia's cold email sequence?

  • Thorough research and qualifying leads consume time like crazy, but the rewards are double digit reply rates
  • Help people relate and connect to the brand, and you've already started building relationship with them
  • Mixing personal hobbies or passion (e.g. dogs) can add a nice little kick to your email outreach

Julia "Wonder Woman" Adler, Senior Sourcer at Wayne Technologies, reached out to potential accountants to see if they'd be interested in a new job opportunity.

You're one cold email away 💪

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