Recruiting

Recruit developers with cold emails

How Ola’s funny cold email generated 20 interviews for a fast-growing startup.
NA
Emails sent
71
Open rate
48%
Reply rate
1

Step one email

Subject line: Virtual Reality - More than a buzzword, <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName}}<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>{{signature}}<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Subject line: Virtual Reality - More than a buzzword, <fancy>Matt<fancy>?

Hey <fancy>Matt<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>Ola<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers and generated 20 interviews for a fast-growing startup that raised a $2m round.

NA
emails sent 🤔
71
open rate 🙂
48%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: Virtual Reality - More than a buzzword, <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName}}<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>{{signature}}<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Subject line: Virtual Reality - More than a buzzword, <fancy>Matt<fancy>?

Hey <fancy>Matt<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>Ola<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers and generated 20 interviews for a fast-growing startup that raised a $2m round.

NA
emails sent 🤔
71
open rate 🙂
48%
reply rate 😁
2

Step two email

3

Step three email

Subject line: Virtual Reality - More than a buzzword, <fancy>{{firstName}}<fancy>?

Hey <fancy>{{firstName}}<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>{{signature}}<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Subject line: Virtual Reality - More than a buzzword, <fancy>Matt<fancy>?

Hey <fancy>Matt<fancy>,

Now that people can't leave their houses, VR seems to be a hot topic. But maybe you are a bit like me and like to think critically and form your own opinion before jumping on a hype. Read on I’ll let you be the judge – I would love to hear your take on this.

Here at Tiledmedia we don't just talk about VR. Instead, it is at the core of our platform and allows us to create a truly immersive experience… sort of stepping into the TV, if you will. Spoiler: It's pretty impressive, but not as scary as this old lady makes it look.

How that works: Our dev team created an SDK and an AWS-based content encoding and packaging service. A really high end VR technology that lets companies broadcast live (and on-demand) video in 8K 360VR.

It's quite a challenge really, and all around maintaining super high-quality video, with virtually no latency, and global scalability to millions of users simultaneously. Connecting to tens of GPUs and thousands of CPUs in the cloud. You can probably see we have our work cut out for us. But we love it. ❤️

The platform we built is cloud-agnostic and our backend mostly works with Go. We chose Go because of the high performance, easy syntax and we think it's fun to write. But don't take my word for it, our CTO Ray told me so. 😉

Why I am reaching out to you: Well, even through these weird times, our company is doing really well, and we are expanding our Back-end team. We need help with building more new features, and really try to push VR technology to its absolute limit. If you find that interesting, you'll probably like what we are doing here.

After checking out some of your social profiles online, we think you might have the skills that could help us further. I am not 100% sure, but that's exactly what I would love to explore if you're interested in what we do.

I am not at all sure if my timing is right, and you probably get similar requests each week..

But what do you think, do you want to explore if this could be something for you? I'd be happy to share some more info over email, invite you for a (real) call or (virtual) coffee. Whatever you'd prefer.

Cheers,

<fancy>Ola<fancy>

PS: Some extra information for your convenience:

- https://www.tiledmedia.com/index.php/technology/

- https://builders.intel.com/docs/networkbuilders/tiledmedia-tiled-streaming-enables-streaming-8k-360vr.pdf

Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers and generated 20 interviews for a fast-growing startup that raised a $2m round.

NA
emails sent 🤔
71
open rate 🙂
48%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

It's a good idea to be kind and a bit funny.

Relying on a more friendly approach in sales can bring superb results when pitching to potential clients. Many people consider humor as unprofessional, but tasty humor inspired by your research on prospects is different.

Helen's tactic is to congratulate her prospects, without asking for anything. Build a relationship first, without being sales-y. And even if you end up without converting a specific prospect, expanding your network within the industry can have a multiplier effect on your bottom line in the long run.

Personalized coffee cup image.

The coffee template grabs people's attention and the first names are dynamically updated. Helen adjusted it to her own needs and added a nice little joke before the image.

This makes it feel like a conversation with a human being. Hence, the great reply rate. BRAVO HELEN! 😍

What can we learn from Julia's cold email sequence?

  • Tasty humor based on common interests can lower a prospect's guard down
  • Using personalized images helps you stand out and nurture genuine connections

Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers and generated 20 interviews for a fast-growing startup that raised a $2m round.

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