Why it works

This campaign is effective because it employs a multi-channel approach, using both email and LinkedIn to engage recruiters in companies that are hiring. The sequence starts with an email that leverages the prospect's current challenges and needs, followed by a second email to ensure the first one was received. The campaign then switches to LinkedIn for a visit and connection request, adding another layer of touchpoints. Subsequent emails and LinkedIn messages provide additional context, share valuable resources like a Masterclass, and even include a personalized video. This multi-step, multi-channel approach increases the chances of capturing the prospect's attention and makes the outreach feel more personalized and less intrusive.

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Learning about this campaign

This campaign is designed to engage recruiters in companies that are hiring. It uses a multi-step, multi-channel outreach strategy to warm up the leads before making the ask for a sales call. The campaign aims to provide value upfront, sharing insights and resources that can help the prospect in their role. The use of LinkedIn alongside email adds another layer of personalization and increases the chances of engagement.

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When to use it

This campaign is best used for initial outreach to recruiters in companies that are actively hiring. It's designed to build rapport and credibility through multiple touchpoints before moving to the sales discussion.

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Who can use it

Sales and marketing professionals aiming to engage recruiters in companies that are hiring can use this campaign. It's designed to initiate conversations and build relationships, ultimately leading to sales calls and potential deals.

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