Sales teams

Cold Email Template for re-engaging your lost clients

New contacts reached
Open Rate
Reply rate
meetings booked
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Why it Works:

  1. Rekindling Old Relationships: Reaching out to old clients is a strategic move. They are already familiar with the brand, services, and value proposition. This campaign leverages the existing relationship, making it easier to re-engage and reignite interest.
  2. Personalized Outreach: The use of custom tags like {{ACTIVE_MONTH}}, {{ACTIVE_SINCE}}, and {{ACTIVE_STATUS}} ensures that each email is tailored to the recipient. Personalization increases the chances of the email being opened and read.
  3. Emotional Connection: The emails are crafted with a tone of genuine concern and interest in the client's well-being. Asking questions like "Just want to know if everything is OK?" establishes an emotional connection and shows that the company cares.
  4. Clear and Concise Messaging: The emails are straightforward and to the point. They don't beat around the bush but directly address the core message - re-engaging the client.

Learning about this Campaign:

  1. Value of Old Clients: Old clients, even if they have stopped using a service, are valuable assets. They have prior experience with the brand and can be easier to re-engage than acquiring new clients.
  2. The Power of Personalization: Personalizing emails with custom tags can make a significant difference in engagement rates. It gives the recipient a feeling of being valued and recognized.
  3. Consistent Follow-Up: The campaign doesn't rely on just one email. It has a series of follow-up emails to ensure that the message is reinforced and the chances of re-engagement are maximized.

When to Use It:

  1. Periodic Check-Ins: This campaign is ideal for businesses that want to periodically check in with their old clients and see if there's an opportunity to re-engage.
  2. Post-Peak Seasons: After a peak business season or a major sale event, this campaign can be used to re-engage clients who might have been active during the peak times but have since become inactive.
  3. Anniversary or Milestone: If a company is celebrating an anniversary or a significant milestone, it's a good time to reach out to old clients and share the joy, possibly re-engaging them in the process.

Who Can Use It:

  1. E-commerce Platforms: To re-engage customers who haven't made a purchase in a while.
  2. SaaS Companies: To reach out to subscribers who have stopped using their software or service.
  3. Service Providers: Such as logistics, shipping, or consulting firms, to re-engage past clients and offer new services or deals.
  4. Any Business: That has a database of old clients and wants to explore the potential of reigniting those relationships.

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Grégoire Luel
Account Executive @lemlist
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