Link building campaign

Building high-quality links by sending cold emails to the right people.

The challenge

Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.

Here's his way... 👇

cold email hub by lemlist

Why it worked?

1. Keep it simple

He decided to simplify things by making sure he was talking to the right person from the start. In the first email, he politely asked to be pointed out in the right direction.

2‍. Always follow up

The follow-up was a modified version of the one he would use to approach people he received email addresses for.


"I was able to get in touch with the right people quickly and that one smart custom tag make a big difference, while lemlist made sure my deliverability was at a very high level."

open rate
reply rate
opportunities created

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.