Closing 5 deals worth $50K

Felix booked 50 calls, closed 5 of them, and a few more are likely to come too.

The challenge

Felix Sim, Co-Founder of GetOut!, aimed to bring more clients for his virtual corporate event business.

cold email hub by lemlist

Why it worked?

1. Show, don't tell

The ambition was to show prospects how virtual events are run on Felix' platform, all the key features and he even added the prospect's company logo for personalization purposes.

2. Let the market tell you what they want

Felix wanted to A/B test two different cold email messages, so he let his audience decide what works better. And they rightly did so by reacting better to the email B.


"No cold email should be sent without lemlist... their tool is amazing!"

emails sent
reply rate
calls booked

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.