Booking speakers for events

How Mike managed to attract 80 speakers for the event he was organizing.

The challenge

Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach.
Here's his sequence... 👇

cold email hub by lemlist

Why it worked?

1. Impossible not to love image

After reading the first sentence and looking at the personalized image, which takes less than five seconds, the prospect feels appreciated and their attention is solely on that email.

2. Fun copywriting

This sequence consisted of three emails and what you see on the image - emails one and three. The copy is really natural, fun to read, and no prospect will ever think it's generic and boring.

3. Clickable call-to-action

Since it's email number three, Mike has decided to give his prospects two simple options. Want to deliver a keynote? Boom, click here. Not interested? Go this way. Easy, frictionless, fast and that's what great call-to-action buttons are all about.


"I absolutely love this campaign. It's really unique, fun, relevant for prospects and I couldn't have done it without lemlist."

open rate // 139 sent
click rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

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