Mike Cohen, Founder of Wayne Technologies, was searching for potential speakers for the event he was organizing and he had a rather unique approach.
Here's his sequence... 👇
1. Impossible not to love image
After reading the first sentence and looking at the personalized image, which takes less than five seconds, the prospect feels appreciated and their attention is solely on that email.
2. Fun copywriting
This sequence consisted of three emails and what you see on the image - emails one and three. The copy is really natural, fun to read, and no prospect will ever think it's generic and boring.
3. Clickable call-to-action
Since it's email number three, Mike has decided to give his prospects two simple options. Want to deliver a keynote? Boom, click here. Not interested? Go this way. Easy, frictionless, fast and that's what great call-to-action buttons are all about.
"I absolutely love this campaign. It's really unique, fun, relevant for prospects and I couldn't have done it without lemlist."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.