Recruit developers with cold emails

How Ola’s funny cold email generated 20 interviews for a fast-growing startup.

The challenge

Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers to join the startup that raised a $2m round.

Here's her email pitch... 👇

cold email hub by lemlist

Why it worked?

1. Speak like your target audience

Developers who received this email understand that Ola is "speaking their language" and is able to provide a crystal clear overview of the company. This builds trust and brings everyone on the same page.

2. Storytelling matters

Before coming to the actual offer, Ola shared a pleasant story of VR and Tiledmedia's road in it. Even though the email is long, it worked because the story was relevant to her audience.

3. Funny GIFs

GIFs achieves two things. First, it's a nice break since there's a lot of text. On the flip side, it also added some humor that's connected to the story.

Results

"This campaign was really cool and I love that it got such great results. Thank you lemlist for the help, couldn't do it without you."

71%
open rate
29%
click rate
48%
reply rate

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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