Ola Swiatkowska, Recruiter at Tiledmedia, aimed to attract talented developers to join the startup that raised a $2m round.
Here's her email pitch... 👇
1. Speak like your target audience
Developers who received this email understand that Ola is "speaking their language" and is able to provide a crystal clear overview of the company. This builds trust and brings everyone on the same page.
2. Storytelling matters
Before coming to the actual offer, Ola shared a pleasant story of VR and Tiledmedia's road in it. Even though the email is long, it worked because the story was relevant to her audience.
3. Funny GIFs
GIFs achieves two things. First, it's a nice break since there's a lot of text. On the flip side, it also added some humor that's connected to the story.
"This campaign was really cool and I love that it got such great results. Thank you lemlist for the help, couldn't do it without you."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.