When you're an ambitious early-stage team hunting for product-market fit, every meeting matters. Every campaign needs to perform. And every month of runway counts.


For Blify, a French HR Tech startup revolutionizing manager training through AI-powered, in-the-flow learning on Slack and Teams, the challenge was clear: validate their innovative approach, sign design partners, and prove traction fast enough to fuel their next fundraising round.


The result? After two coaching programs with Lemcoach, Blify went from 0 to 100K ARR, signed premium clients like Club Med and Kaufman & Broad, and closed a preseed round. All while building the outbound motion that would scale them to their next milestone.

In late 2024, Blify's founders, Tristan Vié and Clément Lhommeau, faced a classic startup paradox. They had a compelling vision: an AI assistant that trains managers exactly when they need it, directly in Microsoft Teams or Slack. No more forgotten workshops. No more unused LMS platforms gathering digital dust.

The problem? Like many technical founders, they knew how to build a product. Distribution was another story.

"Between September and December 2024, we did user discovery," Tristan explains during their first coaching call. "By the end, we had signed seven paying Design Partners for an 8-week POC to validate our hypothesis that training in the daily workflow would actually work."

The test results were promising: 60% weekly usage. But signing clients at scale? That required a different skillset entirely.

Blify's initial go-to-market relied heavily on warm intros and attending industry events. While this brought in their first design partners, it wasn't scalable. They needed to learn how to generate qualified leads from outside their immediate network.‍

Enter their first Lemcoach engagement with Nicolas Gromer, Erwan Gauthier, and Hugo Taverne.

One of the breakthrough moments came from leveraging webinars correctly. The Blify team discovered that HR professionals, despite being in a "saturated" HR Tech market, still responded well to educational content.

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Key insight : The coaching team helped them create proper post-webinar sequences:

The real breakthrough came from an unlikely source: a scraped attendee list from an AI + HR webinar they hadn't even organized.

This single campaign, targeting high-intent prospects with a simple message on LinkedIn, became one of only two campaigns that truly performed for Blify in their early days.

The lesson: Intent data beats perfect copy every time.

The impact of their first coaching became visible quickly:

Premium client wins:

ARR growth: "We just finished a preseed we haven't communicated about. We went from 0 to 100K ARR."

Pre-product sales: "For V1, which doesn't exist yet but arrives October 1st, we already have 5 pre-product clients. That's pretty cool."

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As Blify prepared to scale from 100K to 500-600K ARR with Tristan as the sole AE, they returned for a second coaching, focused on a critical technical challenge: connecting lemlist and HubSpot properly.

This session with Yann Mocquery (lemlist expert partner and coach) focused on:

"I spent part of my Christmas on this," Tristan admits. The team restructured their entire CRM:

Preparing for Unleash World (a massive HR tech event), the team learned to:

Perhaps most importantly, they integrated cold calling with email campaigns. Rather than calling blind, their BDR now calls people who've already received lemlist touches, dramatically improving connect and conversion rates.

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Blify's story illustrates three critical advantages Lemcoach offers to ambitious young teams:

The coaching didn't just give them tactics. It gave them a repeatable system they could hand to a BDR and scale immediately.

For founders used to warm intros and personal networks, lemlist + coaching forced them to develop a scalable acquisition channel. The webinar campaign that worked? The AI + HR attendee scrape? These came from outside their bubble, multiplying their addressable market.

The timing speaks for itself: Blify raised their preseed shortly after their second coaching, armed with:

That "help" is the outbound infrastructure Lemcoach helped them build.

For early-stage B2B SaaS teams searching for PMF, the challenge isn't just building a product people love. It's proving you can repeatedly acquire customers outside your immediate network.

Blify's journey shows that with the right coaching, ambitious founders can:

"The two campaigns that worked? They came from this coaching," Tristan reflects

For teams like Blify—technical founders with strong domain expertise but limited sales infrastructure—Lemcoach isn't just training. It's rocket fuel for the PMF search.
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If Blify's story sounds familiar (A lagging sales traction compared to the quality of your product or service + the ambition to execute and learn fast): lemcoach might be your move.

Investment: $500 for 3 months

Return: A repeatable outbound system that books meetings while you sleep.