The "perfect lead" is the first ingredient for a successful outbound campaign.

With lemlist, you can find verified email addresses, phone numbers, enrich existing contacts, personalize outreach with AI, and even make calls, all from one platform.

But how much does it actually cost?

The answer depends on the type of data or feature you use and whether your plan includes free monthly credits.

Let's break lemlist pricing down.

In this article, you'll learn:

Credits are lemlist's usage-based currency.

Instead of paying separately for each enrichment provider or AI feature, you simply spend credits whenever lemlist successfully takes action.

Each credit is worth $0.01.

You're only charged when lemlist successfully returns a result. For example:

This means your costs are directly tied to successful enrichments instead of unsuccessful searches.

Your entire workspace shares one credit balance, and only Admins can purchase additional credits.

All lemlist plans support lead enrichment, but not every plan includes free monthly credits.

If your plan doesn't include credits, or you simply need more, you can purchase additional credits at any time for $0.01 per credit.

The Email plan is designed for teams focused exclusively on cold email.

Unlike the legacy Email Pro plan, it gives you access to lemlist's lead generation and enrichment tools.

However, it doesn't include free monthly credits. Instead, you purchase credits separately based on your usage.

The Email plan includes:

Pricing is based on your team's monthly email sending volume rather than the number of users.

Quarterly billing saves 10%, while yearly billing saves 20%.

The Multichannel plan is built for teams combining email, LinkedIn, and calling into a single outbound workflow.

Everything included in the Email plan, plus:

Pricing: Starting from $87 per user/month

A 14-day free trial is available for new customers.

The Enterprise plan is built for larger organizations that need additional security, support, and customization.

Everything included in Multichannel, plus:

Enterprise pricing is customized based on your team's needs.

Not ready to subscribe right away?

New customers can start a 14-day free trial of the Multichannel plan.

The trial includes:

No credit card is required, and you'll never be charged automatically.

Credits power lead generation, communication, AI features, and Signal Agents throughout lemlist.

Use credits to discover and enrich contact information.

Find and verify business email addresses using lemlist's waterfall enrichment engine, which searches across 15+ data providers.

Find LinkedIn profile URLs and enrich contacts with profile information.

Verify existing email addresses before launching campaigns.

Find business phone numbers with lemlist:

Credits also power communication features inside lemlist.

Call prospects directly from lemlist:

Basic routes cost 4 credits per billed minute, while Premium routes can cost up to 32 credits per billed minute, depending on the destination. The exact rate is always displayed before placing a call.

Send SMS from campaigns or directly from the Inbox.

Each message costs:

SMS sending is automatically paused if your workspace doesn't have enough available credits.

Credits also power several AI workflows inside lemlist.

Generate:

Each successful generation costs 1 credit.

If you connect your own OpenAI API key, AI Variables use your OpenAI credits instead of lemlist credits.

Signal Agents use credits based on the type of buying signal being monitored.

Most Signal Agents are billed only when a signal is successfully identified.

If your included credits run out—or your plan doesn't include free credits—you can purchase additional credits at any time.

Additional credits cost:

Only workspace Admins can purchase credits.

Purchased credits are added immediately and can be bought directly from the Credits panel inside lemlist.

It's important to understand the difference between free and purchased credits.

Purchased credits remain available even if you cancel your subscription and later reactivate your account.

lemlist credits make it easy to pay only for the data and features you actually use.

Every successful enrichment, verification, AI generation, or communication action has a transparent credit cost, while unsuccessful lookups are free.

Current pricing starts at:

If you expect to enrich large prospect lists, it's a good idea to estimate your credit usage before launching. And if you use AI Variables frequently, connecting your own OpenAI API key can help reduce your lemlist credit consumption.

Check out lemlist pricing page for a detailed breakdown of included features.