We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Pick the right timing.

Webinars represent great top-of-the-funnel content. If you manage to wow them with your performance and bring value to the world, they will be grateful to you and would let their guard down if you send them an email asking for something.

Andrei didn't let more than 24h pass before reaching out via email. Quality webinar + quick email follow-up + fair ask... and you got yourself a winning campaign.

Personalized screenshots and relevant content.

Obviously, people have already seen and met Andrei during the webinar. However, an image with him adds a human layer to it. Plus, a screenshot of the prospect's website is included for additional customization and to capture their attention once the email is opened.

On top of that, if you deliver value on the webinar, people will definitely want to see more stuff from you, thus opening an interesting distribution channel for your business. Make sure to leverage it, like our dear friend Andrei did.

What can we learn from Andrei's cold email sequence?

• Create quality top-of-the-funnel content and have prospects come to you first
• Don't wait for too long to send a follow-up email
• Use personalized images to capture prospects' attention and deepen the relationship with them

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.