Networking

Webinar follow-ups

How Andrei is leveraging webinar follow-ups to grow his community & promote content.
NA
Emails sent
53%
Open rate
42%
Reply rate
1

Step one email

Subject: <fancy>{{firstName}}<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>{{firstName}}<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>{{companyName}}<fancy> (it's me 😁), and thought it makes sense to share with you some more content.

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>{{signature}}<fancy>

Subject: <fancy>Stan<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>Stan<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>Intercom<fancy> (it's me 😁), and thought it makes sense to share with you some more content

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>Andrei<fancy>

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.

NA
emails sent πŸ€”
53%
open rate πŸ™‚
42%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: <fancy>{{firstName}}<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>{{firstName}}<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>{{companyName}}<fancy> (it's me 😁), and thought it makes sense to share with you some more content.

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>{{signature}}<fancy>

Subject: <fancy>Stan<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>Stan<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>Intercom<fancy> (it's me 😁), and thought it makes sense to share with you some more content

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>Andrei<fancy>

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.

NA
emails sent πŸ€”
53%
open rate πŸ™‚
42%
reply rate 😁
2

Step two email

3

Step three email

Subject: <fancy>{{firstName}}<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>{{firstName}}<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>{{companyName}}<fancy> (it's me 😁), and thought it makes sense to share with you some more content.

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>{{signature}}<fancy>

Subject: <fancy>Stan<fancy>, quick question about my revenue-driven marketing webinar

Hey <fancy>Stan<fancy>,

Yesterday you've attended my webinar about revenue-driven marketing at The Sales Expert Channel.

Quick question: was it valuable for you? Did you get some insights?

Share, please, your feedback.

I've also researched your company <fancy>Intercom<fancy> (it's me 😁), and thought it makes sense to share with you some more content

‍

‍

Here is the list of content that might be valuable for you:

  • Case study on how to generate $300k in sales opportunities from account-based marketing program
  • Full-Funnel B2B Marketing Framework Overview

I would love to invite you to join my Full-Funnel B2B Marketing community here and connect with me on LinkedIn.

Looking forward to your feedback,

<fancy>Andrei<fancy>

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.

NA
emails sent πŸ€”
53%
open rate πŸ™‚
42%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Pick the right timing.

Webinars represent great top-of-the-funnel content. If you manage to wow them with your performance and bring value to the world, they will be grateful to you and would let their guard down if you send them an email asking for something.

Andrei didn't let more than 24h pass before reaching out via email. Quality webinar + quick email follow-up + fair ask... and you got yourself a winning campaign.

Personalized screenshots and relevant content.

Obviously, people have already seen and met Andrei during the webinar. However, an image with him adds a human layer to it. Plus, a screenshot of the prospect's website is included for additional customization and to capture their attention once the email is opened.

On top of that, if you deliver value on the webinar, people will definitely want to see more stuff from you, thus opening an interesting distribution channel for your business. Make sure to leverage it, like our dear friend Andrei did.

What can we learn from Andrei's cold email sequence?

  • Create quality top-of-the-funnel content and have prospects come to you first
  • Don't wait for too long to send a follow-up email
  • Use personalized images to capture prospects' attention and deepen the relationship with them

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.

You're one cold email away πŸ’ͺ

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