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How Anna reached a 50% interest rate by contacting galleries in UK.
69
Emails sent
88%
Open rate
42%
Reply rate
1

Step one email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>{{companyName}}<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Subject line: AmazingGalary, shipping offer for you!

Dear <fancy>Helen<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>AmazingGalary<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Anna, Business Development Representative at Convelio did a great job!

69
emails sent 🤔
88%
open rate 🙂
42%
reply rate 😁
2

Step two email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

I have been trying to reach you in the past few weeks, as I am convinced that our shipping services can be a great asset to <fancy>{{companyName}}<fancy>.

We created Convelio to bring you more reactivity, transparency and price competitiveness. Our objective is to let you focus on where you create value daily, without wasting any time on shipping.

I imagine you're very busy, but would you be open to at least send me a quote request? I would love to be able to show you how we compare to your current shippers.

Subject line:  <fancy>AmazingGalary<fancy>, shipping offer for you!

Dear <fancy>Helen<fancy>,

I have been trying to reach you in the past few weeks, as I am convinced that our shipping services can be a great asset to <fancy>AmazingGalary<fancy>.

We created Convelio to bring you more reactivity, transparency and price competitiveness. Our objective is to let you focus on where you create value daily, without wasting any time on shipping.

I imagine you're very busy, but would you be open to at least send me a quote request? I would love to be able to show you how we compare to your current shippers.

3

Step three email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

Would you be so kind to choose which of the following options applies to you and <fancy>{{companyName}}<fancy>? I've made it easy, you just need to pick a letter!

#A I would love to learn more about Convelio
#B I am so happy with my current supplier, I can deliver instantly anywhere anytime
#C You handle custom clearance?! Ok, let's set up a meeting
#D Please, I don't want to learn more about you now

Subject line:  <fancy>AmazingGalary<fancy>, shipping offer for you!

Dear <fancy>Helen<fancy>,

Would you be so kind to choose which of the following options applies to you and <fancy>AmazingGalary<fancy>? I've made it easy, you just need to pick a letter!

#A I would love to learn more about Convelio
#B I am so happy with my current supplier, I can deliver instantly anywhere anytime
#C You handle custom clearance?! Ok, let's set up a meeting
#D Please, I don't want to learn more about you now

1

Step one email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>{{companyName}}<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Subject line: AmazingGalary, shipping offer for you!

Dear <fancy>Helen<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>AmazingGalary<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Anna, Business Development Representative at Convelio did a great job!

69
emails sent 🤔
88%
open rate 🙂
42%
reply rate 😁
2

Step two email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

I have been trying to reach you in the past few weeks, as I am convinced that our shipping services can be a great asset to <fancy>{{companyName}}<fancy>.

We created Convelio to bring you more reactivity, transparency and price competitiveness. Our objective is to let you focus on where you create value daily, without wasting any time on shipping.

I imagine you're very busy, but would you be open to at least send me a quote request? I would love to be able to show you how we compare to your current shippers.

Subject line:  <fancy>AmazingGalary<fancy>, shipping offer for you!

Dear <fancy>Helen<fancy>,

I have been trying to reach you in the past few weeks, as I am convinced that our shipping services can be a great asset to <fancy>AmazingGalary<fancy>.

We created Convelio to bring you more reactivity, transparency and price competitiveness. Our objective is to let you focus on where you create value daily, without wasting any time on shipping.

I imagine you're very busy, but would you be open to at least send me a quote request? I would love to be able to show you how we compare to your current shippers.

3

Step three email

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

Would you be so kind to choose which of the following options applies to you and <fancy>{{companyName}}<fancy>? I've made it easy, you just need to pick a letter!

#A I would love to learn more about Convelio
#B I am so happy with my current supplier, I can deliver instantly anywhere anytime
#C You handle custom clearance?! Ok, let's set up a meeting
#D Please, I don't want to learn more about you now

Subject line:  <fancy>AmazingGalary<fancy>, shipping offer for you!

Dear <fancy>Helen<fancy>,

Would you be so kind to choose which of the following options applies to you and <fancy>AmazingGalary<fancy>? I've made it easy, you just need to pick a letter!

#A I would love to learn more about Convelio
#B I am so happy with my current supplier, I can deliver instantly anywhere anytime
#C You handle custom clearance?! Ok, let's set up a meeting
#D Please, I don't want to learn more about you now

Subject line: {{companyName}}, shipping offer for you!

Dear <fancy>{{firstName}}<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>{{companyName}}<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Subject line: AmazingGalary, shipping offer for you!

Dear <fancy>Helen<fancy>,

I hope you had a lovely week so far - By way of introduction, my name is Anna and I work at Convelio, the fine art shipping company.

I hope you don't mind me reaching out, as I visited your website earlier today, I thought that there might be some nice synergies between <fancy>AmazingGalary<fancy> and Convelio.

To give you some background information, Convelio is currently helping 2000+ dealers to save up to 40% of time and costs when shipping internationally. We are able to offer competitive, instant quotes and to ship from and to every location around the world.

For example, Convelio's quote to ship the below cabinet (72 x 80 x 39 cm) from London to New York is £465 - the estimate includes professional wood crating and customs processes.

I imagine you're very busy, but I was hoping you'd be open to test our services and send me some quote requests?

Anna, Business Development Representative at Convelio did a great job!

69
emails sent 🤔
88%
open rate 🙂
42%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Don't use "spray & pray" outreach tactics

Whenever you decide to start your cold email outreach campaign, make sure you do one thing before finding email addresses or writing templates. Find your audience and narrow it down in a way that you can address their needs.

This is what Anna did pretty successfully. Convelio can help hundreds of industries with shipment, but she specifically contacted galleries. Why? Because galleries have their own "pains" that Convelio solves, and Anna can highlight this in her cold email to better fit this niche.

Be sharp

There is no "right" answer when it comes to the size of your cold email. Yes, sometimes long emails can catch attention. In most cases, it's much better to share your pitch in 4-5 lines. The power is in simplicity. Anna made a simple but working structure:

  1. Who we are
  2. What's the problem you probably have
  3. What's the solution that we can give

Anna, Business Development Representative at Convelio did a great job!

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