Networking

Increasing your user base

With this campaign, Benoit helped his client bring more users onto a new platform.
NA
Emails sent
99%
Open rate
44%
Reply rate
1

Step one email

Subject: Question for freelancers

Hello <fancy>{{firstName}}<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>{{jobTitle}}<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>{{company}}<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>{{signature}}<fancy>

Subject: Question for freelancers

Hello <fancy>Mitt<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>marketing manager<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>FreelanceHub<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>Tom<fancy>

Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.

NA
emails sent 🤔
99%
open rate 🙂
44%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: Question for freelancers

Hello <fancy>{{firstName}}<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>{{jobTitle}}<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>{{company}}<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>{{signature}}<fancy>

Subject: Question for freelancers

Hello <fancy>Mitt<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>marketing manager<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>FreelanceHub<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>Tom<fancy>

Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.

NA
emails sent 🤔
99%
open rate 🙂
44%
reply rate 😁
2

Step two email

3

Step three email

Subject: Question for freelancers

Hello <fancy>{{firstName}}<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>{{jobTitle}}<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>{{company}}<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>{{signature}}<fancy>

Subject: Question for freelancers

Hello <fancy>Mitt<fancy>,

I have just checked your Linkedin profile and decided to contact you because I saw that you are a freelance <fancy>marketing manager<fancy> (by the way, well done for your career!)

I would like to talk to you because I co-founded <fancy>FreelanceHub<fancy>, an online community by independents, for independents.

There are several hundred freelancers across France who come together to gain visibility, find clients, help each other, inspire each other, and grow together.

We are looking for talented people like you to strengthen the community and I would like to offer you access to the platform to get your feedback.

What do you say? Let me know and I'll send you the registration link :)

Have a good day and see you soon,

<fancy>Tom<fancy>

Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.

NA
emails sent 🤔
99%
open rate 🙂
44%
reply rate 😁

Why did this template work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalization + relevancy = high-performing cold email.

To turn such a cold email into a success, you need to be reaching out to the right people. Therefore, prior to pressing the send button, you ought to qualify your leads and organize your email list accordingly.

Based on all that work, writing cold email copy gets simpler and you're able to deliver a way more powerful message as a result.

Prioritize benefits for your lead.

Networking is a powerful thing. Recommendations are the best-performing tactic anywhere. However, to build a network takes both time and skill.

As a freelancer, if you get pitched by somebody who's already in or was in that business, like Benoit, you relate to that person. Then, instead of talking about your network being the greatest ever, you simply explain what it brings to the table and send a personalized invite to the person.

In other words, Benoit is talking about the privileges of being a member of the network and not the network itself. To conclude, forget about your product features or service benefits. Prioritize what pain points they solve for your leads.

What can we learn from this campaign?

  • Do your research and personalize emails in a relevant way for your prospect
  • Don't talk about you, focus on them instead

About the creator

Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.

You're one cold email away 💪

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