Direct Outreach

Multichannel campaign to close deals with your ICP

New contacts reached
Open Rate
Reply rate
meetings booked
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Why It Works

Targeted Pain Point Addressing: The campaign starts by directly addressing the main problems faced by the target title, making the content highly relevant and engaging from the outset.

Solution-Oriented Approach: Each message offers a clear solution to the identified problems, explaining how the technology or service simplifies or eliminates these issues, which directly appeals to the recipient's desire for efficiency and effectiveness.

Evidence-Based Persuasion: By incorporating success cases and quantifying impacts, the campaign provides concrete evidence of the benefits, making a compelling case for the solution offered.

Soft Call-to-Action (CTA): The use of soft CTAs encourages engagement without applying too much pressure, making it more likely for recipients to take the next step.

Learning from this Campaign

Personalization and Relevance: Tailoring messages to address specific roles and their challenges increases engagement and response rates.

Quantifying Value: Demonstrating the potential impact in quantifiable terms (e.g., KPI improvements) helps to make the value proposition more tangible.

Balancing Information and Action: Providing just enough information to pique interest, followed by an easy way to learn more or engage, effectively moves leads through the sales funnel.

When to Use It

High-Value B2B Sales: Particularly effective in B2B contexts where purchasing decisions are based on clear ROI and operational improvements.

Complex Solution Selling: Useful for solutions that require some explanation to convey their value fully.

Account-Based Marketing (ABM) Campaigns: Ideal for targeted outreach as part of an ABM strategy, where personalized engagement with key accounts is crucial.

Who Can Use It

Sales Teams: Especially those selling complex or high-value B2B solutions that address specific industry pain points.

Marketing Professionals: Marketers looking to support sales with targeted, high-conversion content that speaks directly to an identified ICP.

Business Development Managers: Professionals tasked with creating opportunities in new markets or with new accounts, where establishing relevance and value is key.

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Tal Baker-Phillips
Sales Leader @lemlist
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