This is some text inside of a div block.
Sales

Cold email template to identify decision-makers

250
Emails sent
76%
Open rate
29%
Reply rate
1

Step one email

Subject line: <fancy>{{connection}}<fancy> recommended I get in touch with you

Hi <fancy>{{firstName}}<fancy>,

Hope nothing but the finest things are happening at <fancy>{{companyName}}<fancy>.

I'm looking to get in touch with the person who handles <fancy>{{companyName}}<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>{{Tiramisu}}<fancy>.

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Ron<fancy> recommended I get in touch with you

Hi <fancy>Jeremy<fancy>,

Hope nothing but the finest things are happening at <fancy>Spendesk<fancy>.

I'm looking to get in touch with the person who handles <fancy>Spendesk<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>I watched your interview on The Family podcast and it was quite interesting when you guys started talking about the dynamics of your events, community and how you're planning to transform CFO Connect champions into Spendesk users.<fancy>

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>Vuk<fancy>


250
emails sent 🤔
76%
open rate 🙂
29%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: <fancy>{{connection}}<fancy> recommended I get in touch with you

Hi <fancy>{{firstName}}<fancy>,

Hope nothing but the finest things are happening at <fancy>{{companyName}}<fancy>.

I'm looking to get in touch with the person who handles <fancy>{{companyName}}<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>{{Tiramisu}}<fancy>.

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Ron<fancy> recommended I get in touch with you

Hi <fancy>Jeremy<fancy>,

Hope nothing but the finest things are happening at <fancy>Spendesk<fancy>.

I'm looking to get in touch with the person who handles <fancy>Spendesk<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>I watched your interview on The Family podcast and it was quite interesting when you guys started talking about the dynamics of your events, community and how you're planning to transform CFO Connect champions into Spendesk users.<fancy>

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>Vuk<fancy>


250
emails sent 🤔
76%
open rate 🙂
29%
reply rate 😁
2

Step two email

3

Step three email

Subject line: <fancy>{{connection}}<fancy> recommended I get in touch with you

Hi <fancy>{{firstName}}<fancy>,

Hope nothing but the finest things are happening at <fancy>{{companyName}}<fancy>.

I'm looking to get in touch with the person who handles <fancy>{{companyName}}<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>{{Tiramisu}}<fancy>.

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>{{signature}}<fancy>

Subject line: <fancy>Ron<fancy> recommended I get in touch with you

Hi <fancy>Jeremy<fancy>,

Hope nothing but the finest things are happening at <fancy>Spendesk<fancy>.

I'm looking to get in touch with the person who handles <fancy>Spendesk<fancy>'s outreach campaigns. As a fellow Head of Growth, I'm guessing you are the right person to talk to. Here's why I'm asking.

<fancy>I watched your interview on The Family podcast and it was quite interesting when you guys started talking about the dynamics of your events, community and how you're planning to transform CFO Connect champions into Spendesk users.<fancy>

It got me thinking and researching your cold email work.

I'd love to hop on a call with you (or someone else) to talk more about this (link). Trust me, as one outreach player to another, you're gonna love it once you click.

You interested?

<fancy>Vuk<fancy>


250
emails sent 🤔
76%
open rate 🙂
29%
reply rate 😁
TEST this template for free

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.

BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Whenever possible, leverage recommendations.

There's a reason why people google "XYZ reviews" before they buy a product, book a hotel, or choose their summer destination. People influence people, but the most valuable information you can get is from somebody you like or respect.

Therefore, it's a no-brainer to leverage the same strategy in your cold email campaigns. Nurture relationships with people from the industry, with your users, and anybody really, it pays off big in the long-run.

Win-or-lose custom tag.

Every custom tag you see in this email represents a small change in the template. It helps you segment your email list and be straightforward. But the one thing that makes this email unique for every person is the {{Outcome}} tag.

Essentially, this is a column in your CSV file that contains custom sentences for every prospect individually. It will help you accomplish the following things: see if you're talking to the right person, intrigue the person reading it and demonstrate you understand your prospect's needs.

What can we learn from this cold email template?
  • If you're not sure if you're talking to the right person, ask
  • Recommendations are the best way to seal the deal
  • Add custom sentences that are based on thorough research and that will intrigue your prospects as a result


You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

Start for free