Direct Outreach
Sales teams

Cold Email Template pour contacter des RH

New contacts reached
Open Rate
Reply rate
meetings booked
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Why It Works

This multi-channel campaign is effective due to its tailored approach to recruitment professionals. By leveraging personal experience and understanding of recruitment challenges, the campaign creates a connection with the audience. The use of video workflows and LinkedIn messages adds a dynamic and engaging element, making the content more relatable and valuable. The campaign's structure, with a series of emails followed by LinkedIn outreach, ensures multiple touchpoints, increasing the likelihood of engagement.

Learning from this Campaign

  • Personalization and Relevance: Drawing from personal experience in the recruitment field makes the message more credible and relatable.
  • Dynamic Content: Incorporating video workflows demonstrates the proposed solutions in action, making them more tangible and understandable.
  • Multi-Channel Approach: Combining emails with LinkedIn outreach broadens the reach and provides varied engagement opportunities.
  • Clear Call to Action: Inviting recipients to discuss their recruitment methods encourages direct interaction and potential collaboration.

When to Use It

  • Recruitment Industry Outreach: Ideal for businesses offering services or tools to enhance recruitment processes.
  • B2B Marketing: Effective in B2B contexts where a professional and informed approach is appreciated.
  • Lead Generation: Useful for generating leads in industries where innovative recruitment solutions are in demand.

Who Can Use It

  • Recruitment Service Providers: Companies offering tools or services to streamline recruitment processes.
  • Sales and Marketing Professionals: Those targeting the recruitment industry with products or services designed to improve efficiency or outcomes.
  • Business Development Teams: Professionals looking to establish connections with recruitment agencies or HR departments in various companies.

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Lucas Philippot
Lead Account Executive @lemlist
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