Cold Outreach Template to connect with your followers on LinkedIn

New contacts reached
Open Rate
Reply rate
meetings booked
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Campaign Overview

This LinkedIn-focused campaign aimed to leverage the potential of LinkedIn's followers.

They're "gold mine leads" due to their familiarity and engagement with the company, the campaign was designed to transform passive followers into active prospects and clients.

This approach capitalized on the existing awareness and engagement of the followers, facilitating easier conversions into successful deals. Highlighted by its non-stop lead generation capability, the campaign has shown significant success in increasing engagement and closed deals, thus continuously expanding as the company and its community grow.

Why it works

  • Engages an already interested audience

By targeting individuals who already follow the company on LinkedIn, the campaign taps into a pre-qualified audience that has demonstrated interest in the company’s activities and values. This increases the likelihood of engagement and positive responses.

  • Personalized approach

The use of personalized messages that acknowledge each follower’s interaction with the company enhances the feeling of a direct and meaningful connection, making the outreach more effective.

  • Clear call to action

Each message in the campaign includes a clear and specific call to action, encouraging responses and making it easy for recipients to engage at their convenience, which helps in identifying those who are ready to convert.

  • Ongoing engagement

The campaign’s design as a never-ending cycle aligns with the growth of the company’s follower base on LinkedIn. This ensures continuous engagement with new and existing followers, sustaining a pipeline of potential clients.

Learning from this campaign

  • Regular engagement is key

Consistent communication with followers keeps the company top-of-mind and maximizes opportunities for conversion. Regular updates and check-ins can turn casual followers into engaged prospects.

  • Flexibility in responses

Offering multiple response options caters to different needs and readiness levels of prospects. This flexibility allows the company to maintain contact with leads who are not yet ready to engage fully, but may be in the future.

  • Feedback loop

Encouraging feedback and questions in the communications not only provides the company with valuable insights but also fosters a two-way communication channel that enhances relationship building.

When to use it

  • Growing companies on LinkedIn

This strategy is particularly effective for companies actively growing their LinkedIn presence and looking to maximize the potential of their growing follower base.

  • Companies with active online engagement

Businesses that maintain active engagement through regular content updates on LinkedIn will find this strategy beneficial for converting engaged followers into clients.

Who can use it

  • B2B companies

Especially those in industries like technology, consulting, and professional services where LinkedIn is a crucial platform for business networking and lead generation.

  • Sales and marketing professionals

Those looking to efficiently convert a warm audience into qualified leads and ultimately, paying clients.

  • Social media managers

Professionals tasked with enhancing company presence and engagement on LinkedIn can use this campaign to directly influence sales and marketing outcomes.

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Georges Rhayem
Lead Growth @ SeedLegals
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