Sales teams

Cold Email Template to get replies

New contacts reached
Open Rate
Reply rate
meetings booked
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Why It Works

  1. Value-Driven Content: The sequence starts with a link to valuable content, immediately offering something of interest to the recipient. This approach demonstrates the sender's willingness to provide upfront value, which can build trust and interest.
  2. Success Story Integration: By mentioning how another company (ABC company) achieved significant results (like a >25% email reply rate), the email creates a compelling narrative. This not only showcases the effectiveness of the solution but also provides a relatable success story that recipients can aspire to.
  3. Personalized Approach: The inclusion of a personalized video in the second email adds a human touch to the campaign. Personalization is key in making the recipient feel valued and more inclined to engage.
  4. Clear Call to Action (CTA): Each email includes a clear CTA, guiding the recipient on what to do next. This clarity helps in moving the prospect down the sales funnel.
  5. Consistent Follow-Up: The sequence maintains consistency in messaging and follows up with the prospect, reinforcing the message and keeping the conversation alive.

Learning from this Campaign

  1. Content is King: Providing valuable content can be a game-changer in email campaigns. It engages prospects and gives them a reason to listen.
  2. Storytelling Sells: Using real-life success stories makes the message more relatable and convincing.
  3. Personalization Pays Off: Personalized content, like a video addressed to the recipient, can significantly increase engagement rates.
  4. Persistence with Purpose: Regular follow-ups are crucial, but they need to be purposeful and aligned with the overall message of the campaign.

When to Use It

  1. Lead Nurturing Campaigns: Ideal for nurturing leads who have shown some interest but haven't yet converted.
  2. Product or Service Promotion: Useful for promoting a specific product or service, especially one with a proven track record.
  3. B2B Sales: Particularly effective in B2B sales where decision-making can be influenced by data, success stories, and personalized engagement.

Who Can Use It

  1. Sales Teams: Especially those in B2B sectors looking to engage prospects with a mix of content, personalization, and success stories.
  2. Marketing Professionals: For those looking to create engaging, multi-touch campaigns that nurture leads through the sales funnel.
  3. Startups and SMEs: Businesses looking to establish credibility and showcase their success stories to potential clients.

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Tal Baker-Phillips
Sales Leader @lemlist
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