We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Quality research

The first component of this strategy is research. People don’t want to see the same person promoting every single product out there. And it’s understandable cause everyone wants to receive only valuable and relevant information, thus not seeing promo of products that are not relevant for them. 

That’s why micro-influencers are on the rise recently. You want to connect your product and brand with the influencer's personality in order to make it work.  

Keep it genuine

What was special about this campaign is that when Vuk said “we’re true fans”, that was 100% true as he was interacting with that influencer’s content and following their work long before he emailed them. 

Honesty is appreciated! Plus, it didn’t overwhelm the influencers and waste too much of their time. The email is sharp, friendly and 100% targeted and that’s why it worked so good.