Why it works

This campaign is effective because it targets influencers in the education industry who are likely to be interested in sponsorship opportunities. The initial email sets the stage by explaining the mission and benefits without requiring immediate commitment.

It creates a low-pressure environment, encouraging influencers to be more receptive to future communications.

The follow-up emails keep the conversation going and clarify any potential concerns, such as costs or contractual obligations. This approach builds trust and keeps the door open for future collaborations.

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Learning about this campaigns

This email sequence is designed for the early stages of relationship-building with potential influencer partners. It aims to create a pool of interested influencers who can be quickly contacted for sponsorship opportunities as they arise. The campaign is particularly useful for businesses in the education sector looking to expand their reach on platforms like TikTok.

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When to use it

Use this campaign when you're in the initial stages of building your influencer network. It's ideal for reaching out to influencers whose content aligns with education brands, offering them a no-strings-attached opportunity to be part of future sponsorships.

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Who can use it

This campaign is suitable for business owners or marketing professionals in the education sector who are looking to collaborate with influencers. It's designed to build a network of potential partners without requiring immediate commitment, making it a flexible option for both parties.

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