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How Iron sent a targeted email campaign to HR managers and generated lots of leads for his internship service app.
2367
Emails sent
94%
Open rate
30%
Reply rate
1

Step one email

Subject line: Reach students for <fancy>{{companyName}}<fancy> via WhatsApp

Hi <fancy>{{firstName}}<fancy>,

Together with three (former) fellow students, I built an internship platform through which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>{{companyName}}<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Subject line: Reach students for <fancy>Tesla<fancy> via WhatsApp

Hi <fancy>Elon<fancy>,

Together with three (former) fellow students, I built an internship platform with which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>Tesla<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Iron Brands, Co-founder of Fiks did a great job with finding the right audience (HR managers) and sending them emails with personalized videos πŸ”₯

2367
emails sent πŸ€”
94%
open rate πŸ™‚
30%
reply rate 😁
2

Step two email

Hi <fancy>{{firstName}}<fancy>!

You may have just missed my email about our internship platform, Internative (see above).

We notice that students are now actively looking for an internship for February 2021.

I am curious if it is interesting to share your internships in our student community.

A student tells us what he / she is looking for.

As soon as a new internship comes online, everyone with the relevant criteria will immediately receive a notification via our platform.

In this way we reach the student who fit <fancy>{{companyName}}<fancy> faster.

You can test our platform as we have a 'no cure, no pay' option. You then pay if you actually hire someone through us.

Are you open to having a call some time this week? (At least it's on my to-do list;)

‍

Greeting,

Iron

Hi <fancy>Elon<fancy>!

You may have just missed my email about our internship platform, Internative (see above).

We notice that students are now actively looking for an internship for February 2021.

I am curious if it is interesting to share your internships in our student community.

A student tells us what he / she is looking for.

As soon as a new internship comes online, everyone with the relevant criteria will immediately receive a notification via our platform.

In this way we reach the student who fit <fancy>Tesla<fancy> faster.

You can test our platform as we have a 'no cure, no pay' option. You then pay if you actually hire someone through us.

Are you open to having a call some time this week? (At least it's on my to-do list;)

‍

Greeting,

Iron

3

Step three email

1

Step one email

Subject line: Reach students for <fancy>{{companyName}}<fancy> via WhatsApp

Hi <fancy>{{firstName}}<fancy>,

Together with three (former) fellow students, I built an internship platform through which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>{{companyName}}<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Subject line: Reach students for <fancy>Tesla<fancy> via WhatsApp

Hi <fancy>Elon<fancy>,

Together with three (former) fellow students, I built an internship platform with which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>Tesla<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Iron Brands, Co-founder of Fiks did a great job with finding the right audience (HR managers) and sending them emails with personalized videos πŸ”₯

2367
emails sent πŸ€”
94%
open rate πŸ™‚
30%
reply rate 😁
2

Step two email

Hi <fancy>{{firstName}}<fancy>!

You may have just missed my email about our internship platform, Internative (see above).

We notice that students are now actively looking for an internship for February 2021.

I am curious if it is interesting to share your internships in our student community.

A student tells us what he / she is looking for.

As soon as a new internship comes online, everyone with the relevant criteria will immediately receive a notification via our platform.

In this way we reach the student who fit <fancy>{{companyName}}<fancy> faster.

You can test our platform as we have a 'no cure, no pay' option. You then pay if you actually hire someone through us.

Are you open to having a call some time this week? (At least it's on my to-do list;)

‍

Greeting,

Iron

Hi <fancy>Elon<fancy>!

You may have just missed my email about our internship platform, Internative (see above).

We notice that students are now actively looking for an internship for February 2021.

I am curious if it is interesting to share your internships in our student community.

A student tells us what he / she is looking for.

As soon as a new internship comes online, everyone with the relevant criteria will immediately receive a notification via our platform.

In this way we reach the student who fit <fancy>Tesla<fancy> faster.

You can test our platform as we have a 'no cure, no pay' option. You then pay if you actually hire someone through us.

Are you open to having a call some time this week? (At least it's on my to-do list;)

‍

Greeting,

Iron

3

Step three email

Subject line: Reach students for <fancy>{{companyName}}<fancy> via WhatsApp

Hi <fancy>{{firstName}}<fancy>,

Together with three (former) fellow students, I built an internship platform through which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>{{companyName}}<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Subject line: Reach students for <fancy>Tesla<fancy> via WhatsApp

Hi <fancy>Elon<fancy>,

Together with three (former) fellow students, I built an internship platform with which we connect students with companies via WhatsApp.

I graduated myself last year and found it difficult to find a great internship. As a student you are only familiar with the corporates of this world, while there are 1000+ other interesting companies that you cannot find.

... and quite frankly ... I hadn't found <fancy>Tesla<fancy> either.

At the moment, students are actively looking for an internship on our platform.

This must almost be relevant to you and that's why I made a short video for you!

‍

Are you open to have a call about this?

Check: Internative

Like to hear from you,

Iron Brands, Co-founder of Fiks did a great job with finding the right audience (HR managers) and sending them emails with personalized videos πŸ”₯

2367
emails sent πŸ€”
94%
open rate πŸ™‚
30%
reply rate 😁
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BECOMEΒ LEMLISTERΒ OFΒ THEΒ WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Personalized videos > text

It's hard to stand out from the crowd. Especially when doing cold emailing. But what can really help you to catch prospects' attention is a personalized video. This is what Iron did:

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As you can see, this page is tailored to every prospect in his list. There are customized components on it, they can watch a video and there's also a number they can dial if they want to find out more, besides the sign up link. No friction, everything they need is in one place.

‍Know your audience and their "pains"

Iron reached out to HR managers. He knew that it was hard for them to hire people and suggested a solution that can actually help them. Moreover, he doesn't sell paid plans, he sells the opportunity to try it. So HR managers can test drive the tool first, see the value and pay once they're sure it would be beneficial to them.

Give people an option to try for free. Give them value first. And only after that ask for money.

Iron Brands, Co-founder of Fiks did a great job with finding the right audience (HR managers) and sending them emails with personalized videos πŸ”₯

You're one cold email away πŸ’ͺ

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