Sales

Selling to e-commerce clients

How Jane's smart cold email outreach generated 20+ warm e-commerce leads.
200+
Emails sent
80%
Open rate
19%
Reply rate
1

Step one email

Subject line: Feedback about <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>!

Decided to send you and your teammate <fancy>{{Teammate}}<fancy> my feedback on <fancy>{{companyName}}<fancy>.

I found <fancy>{{Company Url}}<fancy> while searching for the best <fancy>{{Industry}}<fancy> websites in <fancy>{{City}}<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Subject line: Feedback about <fancy>personalcomfortbed.com<fancy>

Hi <fancy>Craig<fancy>!

Decided to send you and your teammate <fancy>Scott<fancy> my feedback on <fancy>lemlist<fancy>.

I found <fancy>personalcomfortbed.com<fancy> while searching for the best <fancy>eCommerce<fancy> websites in <fancy>Orlando<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version and generated 20+ warm leads.

200+
emails sent 🤔
80%
open rate 🙂
19%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: Feedback about <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>!

Decided to send you and your teammate <fancy>{{Teammate}}<fancy> my feedback on <fancy>{{companyName}}<fancy>.

I found <fancy>{{Company Url}}<fancy> while searching for the best <fancy>{{Industry}}<fancy> websites in <fancy>{{City}}<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Subject line: Feedback about <fancy>personalcomfortbed.com<fancy>

Hi <fancy>Craig<fancy>!

Decided to send you and your teammate <fancy>Scott<fancy> my feedback on <fancy>lemlist<fancy>.

I found <fancy>personalcomfortbed.com<fancy> while searching for the best <fancy>eCommerce<fancy> websites in <fancy>Orlando<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version and generated 20+ warm leads.

200+
emails sent 🤔
80%
open rate 🙂
19%
reply rate 😁
2

Step two email

3

Step three email

Subject line: Feedback about <fancy>{{companyName}}<fancy>

Hi <fancy>{{firstName}}<fancy>!

Decided to send you and your teammate <fancy>{{Teammate}}<fancy> my feedback on <fancy>{{companyName}}<fancy>.

I found <fancy>{{Company Url}}<fancy> while searching for the best <fancy>{{Industry}}<fancy> websites in <fancy>{{City}}<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Subject line: Feedback about <fancy>personalcomfortbed.com<fancy>

Hi <fancy>Craig<fancy>!

Decided to send you and your teammate <fancy>Scott<fancy> my feedback on <fancy>lemlist<fancy>.

I found <fancy>personalcomfortbed.com<fancy> while searching for the best <fancy>eCommerce<fancy> websites in <fancy>Orlando<fancy>.

It looks user amicable and has an individual design. I sincerely like it.

I noticed some loading issues with photos, in any case. Are you aware of it?

As a technician, I found out that you use Magento 1 version and I know it has lots of performance drops.

Over the lifetime of Magento 1, what difficulties have you faced?

Keep up the excellent work!

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version and generated 20+ warm leads.

200+
emails sent 🤔
80%
open rate 🙂
19%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Proper audience targeting.

Jane's targeting was based on segmenting prospects that are experiencing the same pain point. They had an outdated version of Magento that was starting to cause issues.

Knowing that about them, Jane's research and cold email creation were both simplified and way more effective.

The email needs to grab attention.

To grab attention and introduce herself, Jane leveraged a cool photo of her with a screenshot of a prospect's e-commerce shop that updates automatically for every individual.

The copy was fairly straightforward, but an interesting tactic she used was to mention the prospect's teammates. That way, Jane demonstrates she has done her research and makes the prospect feel appreciated. First impressions matter a lot.

Finally, she mentioned one clear problem that everybody was experiencing, along with proving she's on top of things by being up to date on Magento stuff. Instead of a call-to-action, she wrote a kind "invite" for a quick Magento conversation, thus optimizing her campaign for replies. Job well done!

What can we learn from Julia's cold email sequence?

  • Segment your audience and focus your campaign on a shared pain point
  • Use a personalized image to introduce yourself and grab attention
  • Make getting a reply a priority and structure your email accordingly

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version and generated 20+ warm leads.

You're one cold email away 💪

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