We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Proper audience targeting.

Jane's targeting was based on segmenting prospects that are experiencing the same pain point. They had an outdated version of Magento that was starting to cause issues.

Knowing that about them, Jane's research and cold email creation were both simplified and way more effective.

The email needs to grab attention.

To grab attention and introduce herself, Jane leveraged a cool photo of her with a screenshot of a prospect's e-commerce shop that updates automatically for every individual.

The copy was fairly straightforward, but an interesting tactic she used was to mention the prospect's teammates. That way, Jane demonstrates she has done her research and makes the prospect feel appreciated. First impressions matter a lot.

Finally, she mentioned one clear problem that everybody was experiencing, along with proving she's on top of things by being up to date on Magento stuff. Instead of a call-to-action, she wrote a kind "invite" for a quick Magento conversation, thus optimizing her campaign for replies. Job well done!

What can we learn from Julia's cold email sequence?

• Segment your audience and focus your campaign on a shared pain point
• Use a personalized image to introduce yourself and grab attention
• Make getting a reply a priority and structure your email accordingly

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version and generated 20+ warm leads.