We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Quality research leads to genuine and amazing intro lines.

A good intro line is usually the main reason based on which prospects decide whether to give your email a chance or not. However, researching too many prospects consumes a lot of time and stops you from investing that time in other important components of your business. The question here is how to achieve balance and what's the best practice.

The number one rule is, don't email hundreds, or worse, thousands of prospects on the same day. Sending more emails doesn't equal more conversions. It just means fewer replies and potentially, damaged email deliverability.

With that said, you can have a list of 2k people in your list. But on a Monday, take 50-100 of them, do your research and personalize emails and send those emails on one of the following days. Depending on your business and team size, "processize" that project and get in a steady daily flow.

In her campaign, Nadja's total email count was 110. All emails were sent in an 8h period, in one day.

But wait, there's a second rule.

Depending on the type of campaign you're sending, one research will be more or less time-consuming compared with another. This campaign show's you one that doesn't consume hours and hours.

All Nadja did is investigate what kind of content are their prospects putting out, hand-picked the right information, add it all in a CSV file, and then pulled it in lemlist via four custom tags. And it worked pretty nice.

One asset that makes your cold email DIFFERENT.

Actually, Nadja had two, just in case.

First is the {{proof}} custom tag. It transforms into a unique sentence for every prospect and it's inspired by the prospect's content that Nadja stumbled upon. Plus, it also becomes a nice transition for a straightforward tag that comes afterward.

Another cool email component is Nadja's pic holding a coffee cup. It serves two purposes. On one hand, it shows Nadja is a real person, with an open mind and a cool personality. On the other, she's offering a "coffee meeting" to her prospect and the cup contains a dynamic first name tag that updates automatically for every prospect.

What can we learn from Nadja's cold email template?‍

• Be smart about research and use existing resources to save time, without losing that human touch
• Add a unique sentence for every prospect that they can relate to
• Using your image with a tailored-made detail for the prospect can make it even more human
• The subject line is about the prospect, not the seller