Sales

Building partnerships

How Shubham decided to reach out to potential partners and got a 32% reply rate in the process.
106
Emails sent
82%
Open rate
32%
Reply rate
1

Step one email

Subject: Business Partnership: <fancy>{{companyName}}<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>{{companyName}}<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>{{signature}}<fancy>

Subject: Business Partnership: <fancy>lemlist<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>lemlist<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>Shubham Sood<fancy>

Shubham Sood, Partner Manager at Justcall.io, wanted to get in touch with various businesses worldwide with which his company could develop a long-term partnership deal and got a 32% reply rate in the process.

106
emails sent 🤔
82%
open rate 🙂
32%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: Business Partnership: <fancy>{{companyName}}<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>{{companyName}}<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>{{signature}}<fancy>

Subject: Business Partnership: <fancy>lemlist<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>lemlist<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>Shubham Sood<fancy>

Shubham Sood, Partner Manager at Justcall.io, wanted to get in touch with various businesses worldwide with which his company could develop a long-term partnership deal and got a 32% reply rate in the process.

106
emails sent 🤔
82%
open rate 🙂
32%
reply rate 😁
2

Step two email

3

Step three email

Subject: Business Partnership: <fancy>{{companyName}}<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>{{companyName}}<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>{{signature}}<fancy>

Subject: Business Partnership: <fancy>lemlist<fancy> & JustCall.io

Hi Team,

Can you please direct me to the person in your organization who looks after decision-makers after Strategic Alliances and Partnerships? JustCall is an intelligent cloud telephony provider that integrates with multiple other CRMs and Helpdesks allowing agents to automate, track and analyze their calls/SMS.

lam reaching out to discuss a potential partnership with <fancy>lemlist<fancy> on a revenue-sharing basis as we are also a PipeDrive Integrator.

Looking forward to your response.

Regards,

<fancy>Shubham Sood<fancy>

Shubham Sood, Partner Manager at Justcall.io, wanted to get in touch with various businesses worldwide with which his company could develop a long-term partnership deal and got a 32% reply rate in the process.

106
emails sent 🤔
82%
open rate 🙂
32%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Using subject lines wisely.

If leveraged accordingly, the subject line can be of the key factors that influence your cold email metrics.

In this example, you immediately realize Shubham is asking his audience to agree on a partnership. As a result, whoever opens this email is already halfway to the finish line. Plus, if you have a respectable brand behind your company name and you've qualified partners prior to sending emails, this approach will work like a charm.

Selling the next step.

Unlike selling, pursuing business partnerships allows you to be a bit more direct. You can notice the immediate push to pass the gatekeeper and get in touch with the decision-maker. In other words, whoever's reading this knows, from the first sentence, to whom they need to forward this email. ‍

Shubham doesn't talk about partnership details or himself at all. His goal isn't to make a deal that second. He wants to get a reply first and set up a meeting. That's where his focus is and that's one of the key reasons behind a 🔥 reply rate.

What can we learn from this campaign?

  • Write your subject line in a way so that your prospect immediately knows what the ask will be
  • The objective of a cold email is to get a reply, not seal the deal straight away

Shubham Sood, Partner Manager at Justcall.io, wanted to get in touch with various businesses worldwide with which his company could develop a long-term partnership deal and got a 32% reply rate in the process.

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