We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Use videos to grab their attention.

If the cold email outcome you're chasing is to get people to click on something and then transfer them to a specific page on your own domain, this is the number one strategy to increase your click rate.

Make sure your intro is intriguing enough and aligned with the prospect's interests, pain points, or common ground with you. Don't reveal too much, just hook them enough.

In the vast majority of cases, the image would be the first thing they see once they hit open. If you combine the intro we just mentioned with a personalized video thumbnail, you're making it irresistible for them not to click and see what's hiding underneath it.

The personalized video thumbnail, in Lucille's case, consists of her profile pic, a play button, and a screenshot of the prospect's LinkedIn profile.

Make your video count.

Ok, you have their attention. Now is time to over-deliver with your video. Depending on your objective, focus on them, their needs, or just leaving a nice first impression.

We recommend preparing a quick little script and running a few tests before you start recording. At the end of the video, make sure that prospects understand what they need to do next to proceed. Is it a reply? Book a meeting? Or send you a Slack message?

If you're a lemlist user, you can add dynamic landing pages to create a frictionless way of embedding your Calendly onto a page that's fully customized for your prospect, without you doing any coding. Or, add a chat button through which a message pops out as soon as they finish watching the video and pick up the conversation in your Slack.

What can we learn from this cold email template?

• Personalized video thumbnail and an intriguing email is the best way to grab attention and boost click rates
• Focus your email and video on getting a reply or having that meeting scheduled, rather than selling immediately