Influencer outreach email template

Influencer marketing can be of huge value for a business. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board.

12

targeted influencers emailed

67%

reply rate

4

deals made

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

Influencer outreach email template

Why did it work?

1. Quality research

People don’t want to see the same person promoting every single product out there. That’s why micro influencers are on the rise recently. You want to connect your product and brand with the influencer's personality in order to make it work.

2. Keep it genuine

What was special about this campaign is that when Vuk said “we’re true fans”, that was 100% true as he was interacting on that influencer’s content and following their work long before he emailed them. Honesty is appreciated! Plus, it didn’t overwhelm the influencers and waste too much of their time.

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