Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.
Here's his email... 👇
1. Timing matters
Webinars are great top-of-the-funnel content. Since Andrei has a lot of prospects watching him, after the webinar, the objective is to invite them to join his community and pass tailored content. He doesn't wait for more than 24h to do it which is important.
2. Personalized website screenshots
To make every webinar follow-up stand out, Andrei decided to include a personalized image with the prospect's website screenshot on his laptop. Every photo is automatically updated to grab prospects' attention in a unique way.
3. Relevant content FOR THEM
By now, prospects have watched the webinar and they know who Andrei is. Credibility has been established. This makes it easier for him to distribute more content. The main task is to figure out the right links for every person. Job well done!
"I'm a big advocate of relevant and value-oriented campaigns that are personalized for each prospect... and lemlist is my tool for the job."
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