here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Whether you send newsletters to an audience, cold emails to prospects, or any other emails to an audience - the first thing they see is your subject line.
A personalized subject line shows the audience that your email is written just for them! By talking to your audience directly, your email stands out from the hundreds of generic emails they receive daily. This makes them want to read your email, which boosts your open rates.
Here are 5 variables you can use to personalize your subject lines 🔥
#1 Pain point
→ Include a pain point to show that you understand your prospects’ struggles and tease them to open your email to find a solution.
e.g.,
#2 Interest
→ Research your target audience in & outside their work and use their interests to show you made an effort to get in touch with them.
e.g.,
#3 Interaction
→ If you've recently interacted with your prospects, mention it in the subject line to keep the conversation going.
e.g.,
#4 Shared hobby
→ If you share a hobby with your audience, it’s the perfect way to start a conversation on a friendly note.
e.g.,
#5 Special days
→ Birthdays, founding days, or launch days can trigger emotions and help you build rapport with prospects more easily.
e.g.,
P.S. After sending 1000s of emails, we’ve cracked the code on subject lines that push people to open & reply to your emails.
In this playbook, you can get 100+ email subject line templates for your next campaign and book more meetings. For free! 👇
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Cold emails can help you start a conversation with anyone and establish new relationships to grow your business. Therefore, it's not limited to salespeople, as it can be helpful for anyone looking to network, collaborate, or open new business opportunities. 💪
For example, you can use cold emailing in different departments and industries to boost business growth, such as:
→ Marketing
✅ announce a product launch
e.g., highlight the benefits and offer an exclusive discount or early access to create a sense of urgency and generate interest
✅ promote an event
e.g., give information about the event and highlight the key benefits that will encourage people to register and attend
✅ ask for customer feedback
e.g., offer an incentive, such as a discount on a future purchase, to encourage valuable insights that can help improve your offering
→ Growth
✅ generate leads
e.g., send a relevant message that targets prospects' pain points and offers value to capture their interest and start a conversation
✅ build partnerships
e.g., identify complementary businesses or influencers in your industry and reach out to them to propose a partnership or collaboration
✅ cross-sell & upsell
e.g., analyze prospects' purchase history and promote complementary or upgraded products to increase their lifetime value
→ Recruiting & HR use cases
✅ build a talent pipeline
e.g., you can save time and money on recruiting in the long run, as you'll already build a relationship with highly qualified potential candidates
✅ network with industry professionals
e.g., reach out to people who work for companies you admire, attend industry events, or gain expertise in a particular area that could be valuable to your organization
✅ promote your employer's brand
e.g., reach out to potential candidates and highlight your organization's culture, mission, and values to build a positive reputation and attract top talent
P.S. To grow your business across multiple departments, get 20+ successful cold email templates and watch the replies come in! 🚀
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Traditional salespeople make 100+ calls and send 200+ emails daily just to end up with barely 1 closed deal..
Instead, modern salespeople build their personal brands on LinkedIn and transform their profiles into leads’ sources, booking 20+ meetings weekly. 🙌
Consistently being active on LinkedIn helps you position yourself as a source of value and boosts your credibility, which pushes your target to engage with your posts. People who like or comment on your posts most likely have a pain your product or service can solve.
Creating a dedicated outreach sequence for those interested in your content can increase your reply rates and move them further in the sales process. But, manually exporting those leads takes a lot of time and leads to human error, resulting in missed growth opportunities. 🥵
That's why we're excited to announce the new Taplio x lemlist integration, which will help you automatically:
✔️ send outreach sequences to people who engaged with your or your competitors' posts
✔️ send personalized LinkedIn connection requests to people from your Sales Navigator search
✔️ visit your prospects' LinkedIn profiles and send follow-up emails
… and much more!
How? Follow this 6-step process to help you turn your LinkedIn likes and comments into a powerful lead pipe without any coding skills required! ⬇️
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Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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If you start your emails with generic, non-personalized phrases, there is a high chance you won't hook prospects to read the rest of your email.
An email greeting is a phrase at the beginning of your message that can help you leave a good impression. But, many people use too official or informal greetings that make prospects close emails before reading them..
So, how can you start your cold email without pushing your prospects away? 💪
[ ] Align your email greeting to your prospects' tone of voice
[ ] Personalize your greeting with the prospects' name
[ ] Match your greeting with your email's context
For example,
→ when you’re reaching out for the first time and aren’t sure about the appropriate tone, you can go with:
→ when you want to keep the conversation going and encourage prospects to reply to your follow-up email:
→ when they reply to you, you can use these greetings to show appreciation and build rapport more easily:
P.S. To get 20+ more email greeting examples that will help you get replies, check out this article and boost your outreach results 👇
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Integrating your CRM into your sales engagement tool:
✅ allows you to have your leads' info in one spot
✅ saves you hours on outreach personalization and tracking
✅ improves your overall efficiency
But, migrating data between apps often comes with sync errors and a lack of supported workflows… If you don't know your leads' status, you won't know how to approach them and won't close any deals.
Here’s how you can automatically sync sales workflows between CRM & lemlist without creating clutter:
→ Use automatic triggers to sync leads’ actions
They allow you to create specific activities in your Salesforce CRM based on events in the lemlist by following the logic:
Do THIS in my CRM when THAT happens in lemlist
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→ Avoid spam by choosing specific activities you want to sync
As many events are logged for each lead, sending all of them to Salesforce doesn't make sense as it fills your CRM with irrelevant info.
Instead, you can choose the exact activities you want to send to CRM
P.S. If you're still not growing your business with lemlist, you can test this integration by signing up for a free trial 🚀
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Spending hours on cold call preparation but still not getting results? You’re at the right place!
Join Becc Holland, Founder & CEO @ Flip the Script, and Nick Cegelski, Founder @ 30 Minutes to President’s Club, for a live cold calls teardown on Mar 22, 7 pm CET!
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Here’s what you can expect 🔥
→ live tear-down of cold call scripts
→ tailored improvement advice
→ answers to any of your questions!
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Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Your prospects receive hundreds of sales messages every week. To catch their attention and get replies, your email needs to stand out and provide value in the pitch.
A pitch is the central part of your cold email that shows your prospects how you can help them solve their pain points. It helps you build a connection with them to get more replies and close deals.
But most salespeople write self-centered pitches that lead to no meetings booked, putting their business at risk.. 😰
Here are 3 tips and examples to write pitches that get replies and help you grow your business:
#1 Relate to your prospects' pain points
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→ Show you understand and relate to the prospects' pain points, making your solution more relatable.
→ Mention precisely what you can do to help prospects (e.g., automate the task), which gives them a reason to reply.
→ Tease other outcomes and intrigue them to find out more, so they are motivated to book a meeting with you.
#2 Help without asking for anything in return
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→ Prove that your email wasn't generic by mentioning a result they achieved or a post they shared.
→ Give free value through relatable resources to make your email helpful rather than sales-y.
→ Instead of pushing a meeting, ask for advice or feedback to sound more genuine and start a conversation.
#3 Stand out with a video pitch
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→ Show you're willing to go the extra mile by including a video made specifically for your prospects.
→ Add a custom video thumbnail image to catch your prospect's attention and create a human connection.
→ Give them a reason to click on the video by briefly describing the outcome.
P.S. To build relationships with your prospects and get replies, check out these 10 sales pitch examples and open new business opportunities 🔥
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Your email bounce rate is the percentage of emails that couldn’t get delivered, also known as “bounced”, and should be less than 5%.
A high bounce rate = no emails delivered = no replies = no meetings booked = no sales = no business growth!
So, how do you keep your bounce rate as low as possible? Follow these 5 steps and improve your email deliverability for more replies 💪
[ ] Verify your email list before sending your emails
→ use tools like Debounce or Bouncer to verify your email list quality
→ remove all invalid email addresses from your email list
→ remove email addresses that marked your emails as spam
[ ] Remove all email addresses that show “permanent delivery failure”
[ ] Use a professional sender domain (e.g., name@lempire.co)
[ ] Use a reputable email service provider (ESP)
→ make sure it follows email deliverability best practices
→ your ESP should provide automation support & track email metrics
→ avoid ESPs that spammers often use
[ ] Optimize your email content
→ use links instead of attachments to share files
→ keep a healthy image-to-text ratio
→ add an opt-out option
→ personalize your subject line & email body
→ avoid using spam-trigger words
P.S. You can use lemlist to keep track of your bounce rates and ensure your campaigns are performing well 👇
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Take care,
G and the team
Here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Just because your prospects didn't reply to your first cold email doesn't necessarily mean they aren't interested. They might have missed your message, been too busy, or need more information before getting back to you.
By following up with additional emails, you can keep the conversation going and learn more about your prospect!
To maximize your chances of getting a reply, check out the successful elements of this follow-up email that got a 40% reply rate! 👀
#1 Highlight their pain point
Show that you researched your prospect by mentioning and relating to their pain point. This will intrigue them to read the rest of the email and find out about the solution.
#2 Tease the solution
Use a question to make a smooth transition between the intro line and pitch. This question should intrigue prospects about how you can help them reach the desired outcome.
#3 Show what's in it for them
List benefits for prospects to give them a reason to reply to your cold email. You can do it by mentioning industry stats or customer results, which will help you build credibility.
#4 Give free value
Share free resources and actionable tips before your prospects become customers. This will show them you're being helpful rather than salesy and make them more likely to reply.
#5 Start a conversation
Instead of pushing a meeting immediately, ask a question to start a conversation. This will put less pressure on your prospects and make it easier to build relationships.
To help you set up your follow-up strategy and get replies from your prospects, we've prepared a free eBook for you!
You'll get 7 best-performing follow-up templates and expert takeaways to book many meetings 👇
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Sender reputation is a score given to you based on how you send emails and how much your audience interacts with them.
By improving your sender reputation, you increase the chances of your emails landing in the inbox, reaching your audience, and getting more conversions!
To protect your sender reputation, it's important to only contact valid email addresses. Sending emails to invalid addresses increases your bounce rate or lands them in spam traps.
Here’s a 3-step checklist to keep your email list healthy:
[ ] Verify your email list using tools like Debounce or Bouncer
A verified email list improves email deliverability by sending emails to valid and active addresses. This reduces bounces and spam markings, which improves your sender reputation.
[ ] Check your email list for typos
You should ensure email addresses are entered correctly to avoid invalid emails bouncing back, prevent potential delivery issues, and improve campaign effectiveness.
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[ ] Avoid buying email lists online
Buying email lists online can hurt email deliverability due to high spam complaints, bounces, and unsubscribes from people who haven't given their consent to get your emails.
P.S. Check out 4 more tips that will help you boost your sender reputation so you can reach your target audience and grow your business ⬇️
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Take care,
G and the team
Here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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If you want to book a call with your prospects, you need to ensure that your email catches their attention and provides value.
So, how do you write a cold email that will get you a slot in your prospect's overbooked schedule?
Let's go through a cold email example targeting podcasts' guests that got 43% reply rate!
See why it worked and how you can replicate it in your next campaigns. 👇
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#1 Mention a common ground
Catch their attention in the intro line by mentioning a familiar name as a reference and a specific example of their work that you loved.
#2 Add relevant social proof
Mention social proof as long as it's relevant to your prospects’ goals or industry, which will help you build trust.
#3 Highlight clear benefits
List the most important benefits for your prospects to give them a reason to reply and see how else you can help them.
#4 Build credibility
Give prospects important background links so they can ensure that your results are credible and you can do the same for them.
#5 Make the next step easy
Show clearly what’s the next step by linking your Calendly calendar and giving heads-up about what to expect.
P.S. We gathered other 20+ best-performing recruiting, sales, and marketing cold email templates to help you grow your business.
Check each email's structure, see why it worked, and replicate them to boost your conversion rates. For free! 🔥
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If you’re sending cold emails without monitoring your deliverability, your emails could be landing in spam without you knowing.
Your email deliverability tells you if your emails are reaching your audience. Improving your deliverability helps you get your emails opened, increase your reply rates and make your campaign a success!
Here are 3 steps you can take to audit your email deliverability and fix any potential issues:
#1 Check your sender reputation
A good reputation with email providers is essential to land emails in prospects' inboxes. To check your sender reputation, you can use your IP address or your domain name.
Simply go to the SenderScore or MxToolbox to check that:
✅ your MX records are set up
✅ SPF, DKIM, and DMARC are configured
✅ you're not on any blacklists
Here’s what your DNS settings check could look like:
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#2 Check your bounce and complaint rates
High bounce and spam complaint rates show you might have issues with your email deliverability. You should always aim for:
✅ bounce rate of < 5-8%
✅ complaint rate of < 0.08%
You can track your email metrics and avoid deliverability issues with your email outreach software, such as lemlist:
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3. Check your deliverability score
Use a warm-up and deliverability booster like lemwarm to check your deliverability score. Based on this score, you’ll know if it’s safe or not to start sending campaigns.
Depending on your email health, your deliverability score could be under 3 different stages:
→ Red
This stage means you might be blacklisted or have a wrong technical setup. You shouldn’t send email campaigns at this stage as you risk landing in spam.
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→ Orange
At this stage, your email address is warmed up and fewer emails are landing in the spam folder. But it would be best if you still waited for the green stage to start sending emails.
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→ Green
At this moment, you should start sending emails. Make sure to keep your warm-up and deliverability booster ON before-during-after sending campaigns to keep deliverability high.
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Now that you have a better idea of your email deliverability status, it's time to fix any issues that might stop your emails from landing in the primary tab.
What's the best practice to improve your email deliverability? Check out this article and discover tips to always land in your audience’s inbox and get more replies! 👇
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Take care,
G and the team
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