here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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If you’re sending cold emails but not getting replies, you might be targeting the wrong prospects. And reaching out to the wrong people translates into low reply and conversion rates → no sales → no business growth.
By clearly defining your target audience, you can:
✓ save time on people who’ll never become your customers
✓ automate lead generation by personalizing at scale
✓meet your customers’ needs more precisely
… which helps you give more value to the right people and generate more sales!
So, what’s the easiest way to find and research your target audience to get more replies? 🤓
From the list of your current clients, extract the ones that:
Don’t have any clients yet? Here’s how to find the best potential customers:
Once you have a list of your best (potential) clients, research their attributes and gather the common ones.
To find your perfect company fit and generate replies, follow this process:
Those attributes make your ICP, and you can use them when searching for new potential customers, as they will likely become your best clients too.
P.S. To find your prospect’s info easily and increase your reply chances, use LinkedIn search by following this guide.
Now that you have determined your ICP (the companies you want to work with), you want to figure out which employee to contact (= your buyer persona).
To save you hours of research and boost your reply chances, we’ve prepared this free, step-by-step guide to define your ICP and buyer persona:
You'll get:
✓ How to define the companies you want to target (your ICP)
✓ How to define the people you want to get in touch with (your buyer persona)
✓ How to segment buyer personas into tiers for best outreach results
➕ access to the buyer persona template that got us 20k+ customers
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Want to create a sequence that will boost your reply rates and get more meetings booked?
Here are the hacks from our live campaign tear-down that will help you generate sales.
Pro tip: To get the most out of these tips, open your campaign editor and make the changes as you read them. Time block 30 mins, and knock out one sequence you can send already this week and get lots of replies. 🚀
1️⃣ Add a pattern interrupt to your intro
→ start your email with a question to trigger curiosity
e.g. “hi {firstName} out of curiosity, {question}”
→ start with an icebreaker instead of a greeting to stand out
e.g. “Last night’s event was a blast! Remember when {situation}”
2️⃣ Make your copy relevant to your ICP
→ mention relevant targets to find common ground
e.g. “{ICP} generate 5-10 calls per week with these outreach templates”
→ use social proof to build credibility
e.g. “don’t take it from me, {competitorCompany} did {outcome} with {product}”
Pro tip: Give a dollar value to your message - count each word as 25 cents, and have a goal to keep it under a certain dollar amount to provide the most value in less copy.
3️⃣ Change your follow-up style
→ instead of asking if they got your email, ask for feedback
e.g. “hi {firstName} - any feedback on my email?” or “any feedback on the resource I sent?”
→ go multichannel to increase your reply chances
distribute the same message on LinkedIn without mentioning failed email attempts
Pro tip: try using voice notes or videos in follow-up to catch your prospect’s attention and get more replies.
4️⃣ Modify your breakup to leave people wanting more
→ include two links to content & LinkedIn
e.g. “Hi {firstName} looks like {offer} is not of interest right now. To help you out with {painPoint} here’s {content} that gave value to other people like you. Here’s my {linkedin} if it ever comes up.”
→ don’t be a digital beggar
if they finally don’t respond, give people leave behind to avoid positioning yourself as too pushy
5️⃣ Re-work your subject line at the end
→ write your subject line last after writing the email as it should be based on the value prop in your email
e.g. if the outcome in your pitch is getting a lot of video views, use the subject line “let’s get millions of views for {companyName}” - this will intrigue your prospect and make them open and read the rest of the email
Like this advice? Join 7k+ sales experts, entrepreneurs, and agencies to get more free outreach tips and boost your business growth 👇
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Since day 1, your feedback has been very valuable to us and helped us transform lemlist into the best sales automation tool on the market. 🔥
To make sure you get the most out of the tool, let us know more about your goals and needs when using lemlist.
If you want to shape the future of lemlist to deliver your best results yet, fill out this short questionary. 👇
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Most people think that the success of their outreach is determined by targeting or email content. These elements are important to get more replies, but your email deliverability is the #1 element that will make the difference when reaching out to your audience via email.
Email deliverability is the ability to deliver emails right to your target’s primary inbox.
It’s the key point that decides if your emails will be read by the person you’re reaching out to or not.
So, how can you make your emails seen by your target audience? What are the things to put in place to get a high deliverability score and avoid all deliverability issues? 😎
We created a complete deliverability ebook that will give you all the answers!
You'll get:
✓ what is an email deliverability and why you should care
✓ what’s the best way to ensure a high deliverability score?
➕ tons of tips to apply to get your emails seen by your prospects
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The easiest way to generate replies to a cold email is by sending it to relevant recipients. This can be a pain for agencies as they aren’t directly working with the audience they’re sending emails to.
So, how do you get a 38% reply rate on your cold email by adding relevancy? 👀
Here’s the 4-step process that Matey, this week's lemlister of the week followed in his sequence:
1️⃣ clarify the client’s offer to ensure he's attacking the best pain points
2️⃣ base his argument on the specific buying signal aligned with the client’s offer
If you’re not sure which signals to track, check out this guide that will help you recognize outreach opportunities and increase reply chances.
3️⃣ identify potential target accounts based on the buying signal
To define your exact target audience and get more replies, follow this buyer persona guide that will save you hours of research.
4️⃣ group leads based on common factors that he can use later for his copies
To get the rest of his sequence and copy the structure to book more meetings, check out this post 👇
P.S. If you wanna boost your business visibility, you can become the next lemlister of the week by applying here.
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Wondering how to generate more qualified leads via your marketing activities? This event is for you! 💪
Join Fab Giovanetti, award-winning author, marketing consultant & CEO of Alt Marketing School, for our live workshop on November 22 at 5 pm Paris time.
She’ll be sharing strategies and tips to help you amplify your visibility and drive sales on autopilot!
You’ll get:
✓ an outline to audit your current marketing strategy
✓ the framework to re-define your goals
✓ a free dashboard template to modify your existing strategy
✓ a recording and recap of the session
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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This is a cold email sent by a digital agency targeting people who want to build high-quality backlinks.
Let’s see how the email can be improved and what good elements you can replicate to get a higher reply rate. 😎
Fluff in writing refers to unnecessary information that doesn’t provide any value to the reader. The more fluffy words you use, the more your prospects will be confused about your message and not understand why they should read and reply to your email.
e.g.
✘ ”don’t worry, I might have a solution for you”
→ very vague and not clear
Instead, be specific and add exactly what you can do for your prospect.
✓ ”we can help you get high-quality and authority backlinks to improve your website's search rankings”
Pro tip: Be as straightforward as possible and remove all the additional details to help your prospects understand how you can help them.
Mentioning big names will make you stand out, but only if the name you mentioned is relevant to your prospect’s company size and industry.
e.g.
✘ ”guest posts from our team have been featured on websites like Dumblittleman.com, Tonights.tv, Addicted2success.com, Vizaca.com, MBN, and more”
→ all these websites might be unknown or irrelevant to your prospects
Instead, you can build social proof by adding the number of websites.
✓ “and currently have more than 4000+ websites in our network”
Pro tip: Using social proof helps you build trust and credibility, but it can also break your relationship with a prospect if it's not real or relevant to them.
No clear CTA = No clarity of the next step for the prospect. Remove all the potential friction and add a clear CTA that indicates what the prospect should do to get in touch with you.
e.g.
✘ ”contact us today to learn more”
→ a bit vague and not very specific as your prospect might wonder “how” and “when” to talk to you
Instead, be specific about the day, hour, and how they can get in touch with you.
✓ ”book a 15-minute meeting on this Calendly link”
✓ ”do you have time for a 15-minute call next Tuesday, at 3 pm CET?”
Pro tip: Add your Calendly link or suggest a specific time to meet your prospect as it cuts all the back-and-forth.
If you find this teardown helpful or want your email analyzed by experts, join the lemlist family community and get your emails improved for more replies! 👇
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The subject line is the first thing your prospect will see and based on which they will set their expectation and decide whether to open your email.
So, what subject lines to use to stand out? 👀
Here are 5 successful examples shared by our community members:
Like this advice? Join the community of sales experts, entrepreneurs, and agencies who share free growth tips daily 👇
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You spend hours tracking down the right phone number, finding the perfect time to call, and studying cold call icebreakers. Your lead finally answers the phone…and it’s a straight “no”.
If you’re struggling to book meetings through cold calls, this is an event for you. 💪
Join the LIVE session with Owen Richards, Cold call expert, and CEO and Founder of Air Marketing, on November 16 at 6 pm CEST (5 pm GMT/12 pm EST) to book more meetings with cold calls!
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You’ll get:
✓ live tear-downs of real cold call scripts
✓ tailored advice on how to start your call, hook leads, and book a demo
✓ real-time answers on all your cold-calling struggles
✓ a recording and recap of the session
P.S. If you want your call to be reviewed for free, you can submit your script here.
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A LinkedIn headline is the first thing people see next to your name and helps you get your audience’s attention and grow your follower list.
So, how do you write a LinkedIn headline that hooks your audience to know more about you? 🤓
✘ Instead of writing “Social Media Manager at *company’s name*” which doesn’t say why your audience should connect with you,
✓ write “Follow me to save hours on social media copywriting, community management, and branding” which clearly shows what they can learn from your posts.
If you wanna learn how to write an attention-grabbing LinkedIn headline that helps you build a personal brand, check out Roxana’s post 👇
Take care,
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
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Imagine you’re a sales rep who wants to connect with a prospect. If you want to increase your replies, you should catch their attention and create a connection right from the start.
An easy way to do it? Through the first few lines of your cold email, aka icebreaker. ⛏
So, how do you build an icebreaker that will generate replies?
→ search for your prospects and their companies on LinkedIn
→ read their posts and watch interviews
Once you find relevant info about them, use these 3 methods to create your intro line.
For example, Simon read an inspiring interview with the VP of Sales and used their shared opinion from the interview to build his icebreaker ⬇️
Here, a prospect shared a post about their latest company’s win. Since lempire is on the same growth path, Simon used the company’s news to build his intro line ⬇️
Seeing his prospect posting about hiring new SDRs was a good sign for Simon. That means that they might face challenges our tool can solve. That's why he mentioned the job post in the icebreaker ⬇️
… which can definitely boost your reply rate!
Do you want to generate more replies with your intro lines? Here are 25+ proven icebreakers to use in your campaigns and book more meetings! 👇
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If you want to send the same personalized video to different prospects, you might want to hide the views as it will make the message feel more unique.
Here’s Nikolaos’ tip on how to do it:
Add this code at the end of your video ⬇️
?hide_owner=true&hide_share=true&hide_title=true&hideEmbedTopBar=true.
Like this tip? Join thousands of sales experts, entrepreneurs, and agencies sharing growth insights 👇
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In the past 5 years, we’ve analyzed thousands of cold emails while helping 20,000+ founders, marketers, and sales to grow their businesses with cold outreach. 99% of them are generic, self-centered, or too sales-y, so people end up stopping using cold emails…
The truth is that, with the right approach, doing outreach can bring your business to a new level. That's why we've created a complete multichannel outreach masterclass to help you book 20+ meetings per week. 🚀
Here’s the place to grab your access for $0 👇
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If you want to:
✔️ build a personal brand
✔️ automate processes
✔️ and get more replies
…check out this post where Lucas shared the best six Chrome extensions for sales teams! 👀
Take care,
G and the team
How is it going? Here's your friend, G. 👋 back with your fav' newsletter where you'll find tips to become a better entrepreneur, marketer, sales rep, or just a better person. 😎
Because your network = your net worth, today I wanna share with you my secret steps to create a networking campaign that generated $100,000 in revenue. 💸
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Before I show you how to find the people to network with, here are 4 reasons why networking is so important:
Now, let's say that you wanna network with people who are in your target audience. So why not using your current clients to find new leads? 😎
Here's how to do that:
1. Go to Sales Navigator and find new potential clients based on your current clients profiles
2. Next, you'll get a list of relevant prospects
3. Import your leads to campaign with lemlist Chrome extension
Once the setup is done, you can start creating the campaign! 👇
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Now, the fun part! There are a few steps to follow to get the best results. We'll cover everything, but let's start with first one. 👇
Over the years, I've tested so many subject lines. The ones that get the most replies are usually short, sweet and casual.
Examples you can test:
The goal here is to build intrigue and create a connection with the reader. 👍
I cannot emphasis enough how important is to research your lead before reaching out, so make sure you create a relevant intro for them.
Here's an example:
Hey {FirstName}, I read your article on crossing $10M in ARR, bootstrapped. Seriously, congrats! As a bootstrapper myself, I am particularly interested in exchanging with ambitious founders like you. Especially because I've recently launched a project tailored for bootstrappers and I'd like to get your opinion on.
A clickable thumbnail with the prospect’s first name like Vuk used below grabs attention and skyrocket click rates. 🚀
Plus, you show your leads that you're willing to go the extra mile, which is definitely a point in your favour. Just make sure the video is spot on!
A little trick to increase the click rate is to add a question referring to the video as “So, what do you think?”.
Why does it work? Questions like this boost curiosity and make the person click on the video to be able to give you their thoughts. 😎 But it's always a good idea to leverage CTAs that are focused on starting a conversation.
When a lead clicks on the thumbnail, they'll land on a landing page that is customized for every prospect individually.
Custom text and your video deliver value, while the Calendly embedded below it helps you book more meetings. All in one place with zero friction.
This approach brought us great results:
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5 years ago, I was broke. My girlfriend at that time was paying the rent, and my relationship with my father was suffering a lot because I failed to grow a business that we started together.
2 weeks ago, I recorded a video with something that I wish I knew at that time.. Something that helped me become another person and completely changed my life for the better.
And I hope that it will help you change yours too! ❤️
Take care,
G and the team
