Going multichannel means connecting with your prospects on their preferred channel, which increases your reply chances. 💪
So, what's the best way to approach your leads on LinkedIn so you can book meetings and grow your business?
Here are 6 tips for writing LinkedIn messages that get replies:
[ ] Underline familiar context
[ ] Make your intention clear
[ ] Give a genuine compliment
[ ] Continue conversation from comments
[ ] Show appreciation
[ ] Ask a conversation-starter question
P.S. To position yourself as a credible source of value on LinkedIn and stay on the top of your prospects' minds, follow the 6 steps in this playbook! 👇
Based on thousands of cold emails we analyzed during the past years, we figured out that the best-performing endings are helpful rather than pushy.
Instead of asking for a meeting immediately, offer genuine value first. This will tell you if your prospects are interested at all.
When you prove you’re trying to help, rather than signing one-off deals, your chances of getting a reply increase! 🙌
Let’s check out this example that got lemlist user Alan 51% reply rate:
Why did this closing line work?
✔️ Alan didn’t write “Can you add the link please” which wouldn’t include what’s in it for the prospect. Instead, he asked if the link would be useful, which completely changed the approach and put the focus on the customer.
✔️ There's no meeting or demo request that makes the first cold email sound sales-y. Instead, he focused on building relationships first.
✔️ He sticks to a single, clear CTA that helps prospects understand what’s the next step in less than 3 seconds.
To get more closing line tips like this, check out these 7 tips on how to end an email and increase your reply chances! 👇
Did you know that almost half of your email deliverability success depends on your technical setup?
It’s the second most important element to help your cold emails skip spam and reach your target audience! 🤯
Here’s 3 step process to test & improve your deliverability setup in less than 5 mins:
Step #1: Go to lemstack's Deliverability setup checker
Step #2: Add your domain and watch the tool perform main checks
Step #3: Spot any issues and get your step-by-step instructions for a fix
P.S. If you don’t feel like solving it yourself, you can complete the form at the bottom of the page and send instructions to your IT team!
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If you ever caught yourself in a meeting with unqualified leads or are struggling to get replies, you should review your target audience.
Targeting the wrong people results in low reply and conversion rates and slows down your sales.. 🥵
To ensure you're targeting highly qualified leads that bring revenue, you should define your Ideal Customer Profile (ICP).
Your ICP describes the characteristics and attributes of your ideal customers and helps you prioritize your sales efforts.
But what information do you need to define your ICP?
Here are 20 questions you should answer to make sure you target only the right people!
➡️ To target the ideal company
[ ] What is the company's size?
[ ] What is the company's industry?
[ ] What is the company's revenue?
[ ] What is the company's growth?
[ ] What is the company's location?
[ ] What is your product or service's lifetime value (LTV)?
[ ] What is their net promoter score (NPS)?
[ ] What tools does the company use?
P.S. You can use tools like BuiltWith and Wappalyzer or job descriptions to find the company's tools
➡️ To target the ideal people inside the company
[ ] What are their pain points?
[ ] What value proposition do you have for them?
[ ] Who is the end user?
[ ] Who is the manager?
[ ] Who is the decision maker?
[ ] Why do they need you? (use their words)
[ ] What are their professional goals? (e.g., increasing the company revenue by X%)
[ ] What are their personal goals? (e.g., having a promotion in the next X months)
[ ] What will hold them back?
[ ] When do they need you?
[ ] What could trigger them to buy your product/service?
[ ] How important and urgent is solving their pain?
Once you answer these questions, you will have the customer profile that you should put most of your outreach efforts to, as they will bring you the most $$$.
You can download your ICP template and get the next steps to ensure 17-30% reply rates with our 4-step framework 👇
Instead of jumping right into your sales pitch, your cold email should first focus on building a relationship with your prospects.
Once you show your prospects you're there to help them rather than just make money, you'll have more chances of getting replies.
Here's an example of what to avoid when talking with your prospects:
Why this approach won't bring replies?
❌ they talk only about themselves and their service
❌ there's no question or interest in getting to know the prospect
❌ CTA is not focused on ICPs' pain points but directly on sales
Instead, aim to build a relationship by following the good practices from this example:
Why does this outreach approach work?
✔️ they showed genuine interest in getting to know the prospect
✔️ mentioning common ground with the prospect is a great conversation-starter
✔️ CTA is asking for a quick chat rather than a free download or sale
P.S. You can check out the most common outreach mistakes to avoid if you want to close more deals and grow revenue 👇
Your prospects receive hundreds of cold emails every week. If you want to grab their attention and get replies, your emails need to provide value in the pitch!
A pitch is the central part of your cold email that shows your prospects how you can help them solve their pain points. A good pitch helps you connect with prospects and pushes them to reply to your message.
But most salespeople write self-centered pitches that lead to no meetings booked, putting their business at risk.. 😰
Here are 3 tips with examples of writing pitches that get replies:
#1 Show your prospects their desired outcome
→ Focus on the desired result, which intrigues the prospect about how to achieve it and gives them a reason to reply
→ Insert a custom image that helps prospects visualize the outcome and shows that the email was crafted specifically for them
→ Add tangible value, such as a plan overview, without asking for anything in return
#2 Build credibility with social proof
→ Mention familiar names (such as competitors') to catch your prospects' attention
→ Mention numbers as desired results to tease them to read the rest of your email and get a solution
→ Include social proof from your prospects' industry and size so they can relate more easily
#3 Position yourself as an expert
→ Give free advice to position yourself as a thought leader and build credibility
→ Tell them exactly how the shared knowledge will help them grow their business
→ Give a fraction of your helpful advice to tease them into learning more from you
P.S. To build relationships with your prospects and get replies, check out 9 more sales pitch examples and open new business opportunities 🔥
G and the team
To get customers through cold outreach, you need to know when your target will most likely reply to you and buy your product or service.
But what signals that it's the right time to reach out to your leads to get replies? 🤔
Here are 3 sales targeting tactics you can use to get more conversions in your next campaigns:
→ target people who attended an event about the problem you solve
When someone attends an event, it’s likely because they have a pain point to solve.
If your product/service can help them, targeting those prospects increases your conversion chances ⬇️
→ target people who use a tool that integrates with your product
Tool integrations are important for decision-makers as they help them save time and money.
So, if your tool allows integration with other valuable products, you can target their users and help them boost their productivity ⬇️
→ target people from companies that are hiring
Keep an eye on your ICP company's structural changes, as their growth can indicate a need for new tools ⬇️
To get more sales targeting tactics, check out the ultimate 4-step framework ⬇️
In only 45 mins, you’ll get everything you need to find qualified leads, reach out at the right time, and get up to 30% reply rates. For free!
Cold emails are a common and legitimate way to grow a business.
However, there are some regulations and best practices that you need to follow to ensure you aren't breaking any laws or damaging your reputation!
Here are the top 5 tips that will help you stay compliant with anti-spam laws & ethical practices 💪
[ ] include an opt-out option in your emails
[ ] provide accurate and clear sender information
[ ] get consent before sending marketing emails
[ ] don't send emails with deceptive or false information
[ ] personalize your emails and always add the value
To build a strong sender reputation by following best legal practices, you can check out 5 ways to boost your email sender reputation & avoid spam ⬇️
Reaching out to qualified leads and turning them into customers can be a struggle 🥵
→ Who should you target?
→ How do you find your leads' LinkedIn profiles?
→ How do you find your leads' emails?
→ How to ensure your emails don't land in spam?
These frictions make people give up on cold outreach and miss opening new business opportunities..
To make your process 100x easier - we created lemstack!
It's the only tool stack you need to boost your outreach efficiency daily and triple your success 🚀
The first tool, LinkedIn profile finder, is already live, and it’s the fastest way to find your LinkedIn leads in bulk. For free!
PS: This is just the beginning. The next 3 tools are already on the way, so stay tuned!
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To get replies and grow your business with outreach, you have to reach out to the right people at the right time.
You want to identify the triggers that will tell you: “Okay, this lead fits my target, but it also seems like it’s the right timing for them to use my product or service.”
Let’s say you want to target Heads of Sales to sell them a software solution for their teams’ compensation.
Here’s how you can spot sales triggers with Sales Navigator & PhantomBuster ⬇️
[ ] Go to your Sales Nav account, or start your free trial here
[ ] Add your ICP’s role - e.g., the Head of Sales, Director of Sales, etc.
[ ] Choose their location - e.g., New York and Chicago
[ ] Add a maximum and minimum of employees to match your target size
Based on the ICP you created, you can add other criteria too.
Now, you want to identify triggers that will let you know these prospects could be interested in your product/service.
[ ] Add company headcount growth filter
When a team grows, the company either generates more revenue or has more capital to invest in its growth. This trigger indicates your prospects are likelier to reply and buy your product/service.
[ ] Save your search results to the Account list
Now that you found relevant leads, you need to collect them from your Sales Navigator search (AKA scrape them).
[ ] Go to your Phantombuster account, or test it out for free here
[ ] Choose to extract your list with Sales Navigator Search Extractor
The next step is sending those leads the right message that lands in their primary folder.
To help you write emails that get replies and avoid the spam folder so you can get replies, check out this 4-step framework! ⬇️
In only 45 mins, you’ll get everything you need to get 17-30% reply rates and boost your business growth. For free!
The key to keeping your sales pipeline clean is having efficient sales operations.
But automating complex workflows often requires massive sales ops teams and coding skills..
So how can you clean your sales data without wasting time and money?
Here are 3 tools that will help you
✔️ create a clean leads list
✔️ automate sales workflows
✔️ engage with your prospects efficiently
.. with 0 coding skills required!
#1 Use OpenAI in Google Sheets thanks to Cargo
→ What's in it for you:
#2 Sync leads data with SaaS tools thanks to Hightouch
→ What's in it for you:
#3 Automate your outreach at scale with lemlist
→ What's in it for you:
Discover full list of the top 8 tools that will help you keep your pipeline clean while saving you hours of manual work 👇
G and the team
here's G, and this is your weekly email with actionable tips on how to get replies, book meetings, and grow your business! 🙌
If your email isn't personalized → it won't catch your prospect's attention → you won't have meetings booked → and won't be able to grow your business.
But researching your prospects' pain points and crafting unique emails takes hours of manual work.. 🥵
So how can you hyper-personalize your outreach campaigns at scale and open new business opportunities?
Here are 3 tools that will save you hours of manual work, make your emails stand out, and boost your reply rates:
Discover a full list of 8 top tools that will help you catch your prospects’ attention while saving your resources here 👇
If you want your cold emails to land in your prospects' inboxes, you should keep your bounce rate < 5%. Bounce rate is the percentage of your emails that didn’t get delivered.
A high bounce rate can lower your email deliverability which means your message won’t reach your target audience and help you open new business opportunities..
So how do you ensure your bounce rate is as low as possible? 👀
You can use email verification tools such as Bouncer to automate syntax and domain check and confirm prospects’ email exists on the server ⬇️
You can upload your list of verified addresses directly to your outreach campaigns thanks to lemlist x Bouncer integration. This will save you hours of manual work and ensure your emails land in your target audience’s inbox, where your prospects can reply.
If you still aren’t growing your business with lemlist, here’s your chance to get a free trial and send emails that get replies!
P.S. Here are 4 other verifying methods that can help you boost email deliverability so you can get replies & grow your business 👇
Recently we gave you an opportunity to ask lemlist CEO Guillaume Moubeche any outreach questions you have. Today we are sharing some of the most interesting questions and answers that will help you get more replies, book more meetings, and sign more deals! 💪
P.S. If you want to read more tips as a result of analyzing thousands of successful cold emails, check out the full thread here and boost your reply rates 👇
G and the team