Here's a cold email targeting up to 200-employee companies to help them outsource software engineering services 👇
Here's what stops prospects from replying to this cold email:
✘ Overused subject line
Sending overused subject lines will make your cold email seem generic and won’t push prospects to open and read the rest of it.
✘ Spelling mistakes
Making spelling mistakes will make you appear lazy and like you didn’t care enough about your prospects to double-check your email.
✘ No personalization
Don’t waste your email on the introduction and talking about what you do. Instead, make it 80% about prospects and 20% about what you can do for them.
✘ Vague CTA
The CTA is too open without giving prospects a clear next step to get the value.
✘ Unsubscribe link
Give prospects space to make informed decisions, and add an unsubscribe link in the second cold email instead of the first one.
Here’s how Richard would rewrite this cold email to boost sales of outsourcing services:
What brings this email a high reply rate?
✓ Relevant icebreaker
If you’re offering outsourcing services, you can refer to prospects’ job postings to remind them of their need for your services.
✓ It’s straightforward
Point a) & b) will help you confirm there's interest and give prospects an immediate reason to have a chat with you.
✓ Aligned expectations
Point c) catches the attention as it gives a unique value that will intrigue prospects to learn more about your services.
✓ Niche reference
Always use a reference known to your prospects, as it will help you build credibility x2 faster. The more niche you are with social proof, the more replies you’ll get.
✓ Clear CTA
Use CTA that is short and specific to guide your prospects into taking action and provoke a "yes" or "no" answer.
You can leverage the power of AI to write outreach sequences that get replies in less than 1 min. Check out how in this article and revolutionize the way you do outreach 👇
P.S. Watch the full cold email teardown for even more tips on booking meetings here.
Imagine having someone dedicated to sorting your emails, writing them, and even reminding you when to send them...
Thanks to the power of AI, it's possible to save hours of manual work with AI email assistants! 💪
But which tool can help you boost efficiency and let you focus on more revenue-driven tasks?
Here’s a breakdown of AI email assistants that will help you simplify your sales process:
→ Organize inbox with SaneBox
→ Predict responsiveness with Boomerang for Gmail
→ Generate multichannel outreach sequences in <2 min. with lemlist
Simply fill out data about your target audience, value proposition, and sequence settings:
…and get a multichannel outreach sequence with personalized variables!
In this article, you can find a complete list of the best AI email assistants that will cut your emailing time 👇
Email openings are the first few sentences of your cold email that hold the power to push your prospects to ignore or reply to your message.
But a lot of salespeople write self-centered intro lines that don’t give a reason to finish reading the email.
So, how to craft an email opening that grabs attention, incites curiosity, and gets replies? 👀
Here are 3 key email opening tactics to book more meetings:
1. Offer immediate value
Your opening line must deliver a clear value proposition to push your prospects to read the rest of your email.
Offer them a solution to their problems, a tool to increase efficiency, or information helpful to their business.
Showcasing tangible benefits from your email opening piques prospects' interest and grabs their attention.
2. Boost curiosity
An effective email opening line should grab prospects' attention and provoke them to read an email further.
Include an intriguing fact, pose a thought-provoking question, or make a bold statement that stimulates prospects’ curiosity.
When you push curiosity, you motivate prospects to seek closure, encouraging them to reply to your email.
Ensure your statement or question is relevant to the value you're proposing to avoid confusion.
3. Keep it authentic
Avoid stiff, corporate language, and lean towards a conversational tone.
Your authenticity could be the difference between your email being sent to the trash or getting a reply.
Use it to showcase your personality, and above all, be honest in your communication.
P.S. It’s possible to create a hyper-personalized email opening for each lead 100% on autopilot. In this article, find out how you can do it too and increase your productivity 👇
G and the team
Get free access to a course on how to book meetings cold prospects using cold email, LinkedIn messages and cold calling.
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Discover an exclusive 4 steps framework to increase reply rates and get more customers.
Discover lemlist via an interactive demo and see how you can use it to get new customers and accelerate your sales.
Watch proven tips and strategies used by outreach experts to drive more sales to your business.
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