Follow up email after no response

The story of how one of our users, Campbell Macduff, got inspired by our coffee cup email template, created his twist, and absolutely dominated this sequence. The highest performing email in it was Cam's follow-up after getting no response first.


emails sent


open rate


reply rate

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

Why did it work?

1. Customized, relevant image

In his first email, Cam used another "coffee image" to invite prospects for a meeting. Since there was no response, Cam leveraged the same narrative to grab their attention even more.

2. Human tone and fun-to-read copy

When you read the email, you can tell a human being wrote it and it's not some auto lazy sales follow up. Starts off with a joke helping lower prospects' guard down and brings it back to the point. A great follow up that brought great results.

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