Arul Raj, Outreach Consultant at LUXVT, wanted to connect with potential new clients and encourage them to create a listing on LUXVT's website.
Here's his opening email... 👇
1. "Let's get down to business" intro
Arul targeted real estate brokers who're already selling a specific house. Plus, he uses that piece of information to get his email opened and jump straight to the point. Five seconds and the broker knows what the email is about.
2. Making it hard to say no to
Arul's pitch is straightforward. Get access to a whole new space and pay only if you sell. Minimazing the risk for brokers, which in turn caughts their attention and desire to get more info.
3. Smart subject line
One of the best ways to catch someone’s attention is to make a reference to their current work. Arul did it with the subject line and managed to score a 90% open rate.
"Sending cold emails with lemlist is amazing. A powerful and reliable platform that makes my job easier."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.